Increase your lead generation with LinkedIn
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Transcript of Increase your lead generation with LinkedIn
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Public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
LinkedIn and Lead Generation
+
#GetTrainedUK
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David Taylor@savvysocialDT www.zoodikers.comSocial media author, trainer, marketing consultant and speaker. Helping businesses to communicate more effectively. Co-author – The Business of Being Social and Fusion, the New Way of MarketingColumnist on Metro newspaper
Business Training Made Simple deliver public and in-house Training Courses - for any size business with a web presence- Leveraging all areas of Social Media and Social Platforms; Online Advertising; Google Analytics.
#GetTrainedUK
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• Quick Intro to LinkedIn
• Getting to All Star
• Company Profiles
• Building an effective database
• Leveraging your connections
What we’ll cover today…
#GetTrainedUK
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• There are now 300 million users worldwide
• Over 11 million in the UK
• Very much the Facebook of the business world
• Incredibly effective CRM, business intelligence and networking tool
• And of course powerful lead generation channel
#GetTrainedUK
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Business Objectives
Plan EngageAnalyseListen
Who will manage or
channels and when
What’s being said about you or your competitors
What will your response be
Have well prepared lines to
take
ALL social media activity is about delivering on your...
#GetTrainedUK
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Getting to All Star
#GetTrainedUK
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Company Pages#GetTrainedUK
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Showcase Pages#GetTrainedUK
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Building an effective database#GetTrainedUK
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Wrap Up
• Create a defined LinkedIn strategy to help you achieve your business goals.
• Make sure all your employees get to All Star• Use Company and Showcase Pages• Build an effective database• Use the people you know to get to the people you want to know• Be proactive.
#GetTrainedUK
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More to Help You on Your Journey
www.businesstrainingmadesimple.co.ukwww.businesstrainingmadesimple.co.uk
#GetTrainedUK
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Upcoming Hangouts and Courses
• Next Google Hangout –You are what you Share – Setting your Content Strategy for Business Growth
• *New Courses* - Pinterest and Instagram* – 16th May- The Single Sales Principle – 2nd June- Search Marketing Bundle – 23rd - 25th June (Save over £100)
• Next LinkedIn Course - 28th May
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Follow us for hints & tips, current Social Media news and course
information @GetTrainedUK#GetTrainedUK
LinkedIn.com/company/Business-Training-Made-Simple
uk.linkedin.com/in/jenniferhowden/
uk.linkedin.com/in/skerrigan/
Facebook.com/madesimplegroup
www.businesstrainingmadesimple.co.ukwww.businesstrainingmadesimple.co.uk
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www.google.com/+BusinesstrainingmadesimpleCoUk
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Services We OfferTraining CoursesWe train in Social Media Marketing, Search Engine Marketing, Content Marketing and much more. In-House TrainingWe can build any course specifically for your company needs. With our experts we design training which will benefit you. Social Media Services and Online Visibility SolutionsSocial Media ManagementContent MarketingWed Design and Graphic DesignOnline Advertising ( PPC on Google, Facebook & LinkedIn)Marketing Strategy Planning and Consulting Free ResourcesBlog :Hint and tips on our blog. Please subscribewww.businesstrainignmadesimple/blog/ Webinars:Join our Google Hangouts for free! Each month we run useful seminars on what we do best. Register on our website – www.businesstrainingmadesimple.co.uk/free-webinars.html Video:View our course testimonial, meet our trainers and view our past Google Hangouts –www.youtube.com/mymotraining
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Certification
Certificate for each course/Advanced Certificate (20 POINTS)/Master Certificate (27 POINTS)
Social Media
Marketing
TOPIC POINTS
Social Media for Business
4
Social Media Strategy
Workshop
8
Twitter 4
LinkedIN 4
Facebook 4
Pinterest and Instagram
2
Content
Content Marketing 4
Search Engine Marketing
AdWords 4
SEO 6
Analytics 6
Towards Social Media Marketing Advanced & Masters
Towards Search Engine Marketing Advanced Can be used for either
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