Post on 12-Jan-2015
description
About ChampionsWay & PerfectMIND
Founded in 1998 by Master Farid Dordar | Served over 5000 Studios | Employs 60+ people
Headquarters in Vancouver, BC Office located in New Jersey
Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC
blog.championsway.com community.championway.com
Lead Generating On Auto Pilot
The Martial Arts Business
Question:
How do you get the numbers, TODAY?
Answer:
Social Media
Social Website
Mobile Site/SMSSEO
4 Take Aways
• 5 Ways of Getting leads• Identifying your target Market• Target Marketing Example• 5 Ways to set up your Lead Generation on
Auto Pilot
5 Ways of Getting Leads
Macro Sites
Domain
•Domain with town and program
•Turnersvillekickboxing.com
Strategy
•Content Driven
•Email Subscription
Expectations
•50 % conversion
•List Building
Content
•Key Word Rich
•Updated Weekly
No Link Strategy
•Call to actions
•Keep them on Your sites, not others
No Tracking
System
•Reports
•Google Analytics
Why They will die
Traffic Source
Kits and Online Courses
Front Desk
Tips
• Monthly Check in for email addresses• Use the Ipad• Birthday Parties• All events
QUESTION: Why should they give you their email?
Blog•Subscription•Call to Actions
SMS•Landing Page•QR Code
Social Platforms•Facebook•Twitter-Links to Blog
Free Bully Prevention Kit
Take Away-You will never build the numbers you want without a strategy and system that can mange your leads.
Take Away # 2- Target Marketing
Start with your major programs
The Average Person
The Failure Process
Lead is
Generated
Call
and LM
2 week Follow up
Process in done
Improving the Process
Lead is Generated
Call and LM
2 Week Follow up
Automation BeginsContent
Edu-sell
Convert/Increase %
10 Years ago….Every Seminar Said
Today
Take Away-Stop saying the leads are weak, and admit your strategy is broken.
Take Away #3-Target Marketing Example
Kickboxing-The Easiest Program to Get Leads
Macro Site
Website Header
Website Continued-No Fake Videos
Landing Pages for Each
Connected to Google Analytics
If it doesn’t make dollars it doesn’t make sense
Landing Page Link Distribution
Link Economy
Pictures and Videos Economy
The next big one
Redirect
Call to actions and links though out email campaigns
Text “SenseiNick” to 64842
Local Search
Blogging
Blogging 101
Top 5 Things to Remember
The Perfect Blog
Takeaway-No one cares about your products or services until they believe that you care about them
Take Away # 4
What you can automate and Why
Website Lead Capturing-It has to be
“You competitor is only one click away. Capture the lead the first and possibly the last time they check out your website”
Lead Notification
Campaign Management
How much time and money are you saving by asking your front desk person to Find, track and analyze the leads?
The Average Martial Arts School Follow up System
Call Lead/LM 1-2 Follow up calls
Email Blast about
something that has nothing to do with them
SMO Follow up System
Immediate Notification from which
campaign and where
After 7 Days-Auto email based on Criteria
Social Media/Free
Trial based on program
Students to Social Platforms
Auto Generated
EmailTemplate
Don’t have to make staff feel uncomfortable
Got Mobile Site/Forms/Campaigns?
Take Away-If you do not have 24/7 marketing automated you will never keep up with a competitor that does
Lets Review……
5 Ways to Generate LeadsMacro-
site
Ipad/Events
Kits and Online
Courses
In School
Links
Take Away-You will never build the numbers you want without a strategy and system that can mange your leads.
Take Away # 2- Target Marketing
Take Away-Stop saying the leads are weak, and admit your strategy is broken.
Take Away #3-Target Marketing Example
Takeaway-No one cares about your products or services until they believe that you care about them
Take Away # 4
What you can automate and Why
Take Away-If you do not have 24/7 marketing automated you will never keep up with a competitor that does
Questions?