Post on 29-Nov-2014
description
Phil Vervaet phil@growthmode.com
http://www.growthmode.com
Launch Project
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Identify Project• Launching a product or service is a
project not a single event
• Adopt an Agile project approach
• Write a clearly defined statement with a clear definition of success. For example, acquire 20 new clients in 3 months
copyright 2013 GrowthMode Enterprises, Ltd.
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PlanAs a project, the launch must include: • Timeline: place milestones on a calendar
• Budget: assure that there is adequate funding to achieve the desired result with a R.O.I.
• Deliverables: customers
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Resources
• Stakeholders
• Materials
copyright 2013 GrowthMode Enterprises, Ltd.
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Identify Prospects• Current customers that might be
interested in a new offering
• New target audience list
1. Early adopters
2. Prime Audience
copyright 2013 GrowthMode Enterprises, Ltd.
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Define Message• Storytelling
• Benefits over features:
- Offer has to better people's lives
• Pricing model
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Test• Message/offer
• Presentation
• Pricing
Refinement• New go-to-market
message
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Tactical Plan• Touch strategy
- Call plan
- Presentations
- Social media
copyright 2013 GrowthMode Enterprises, Ltd.
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Set-up tracking & measurement procedures
• Activity metrics
• Deal tracking
copyright 2013 GrowthMode Enterprises, Ltd.
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Kick-off• Align tactics with stakeholders
• Affirm accountabilities
Execute• Time to deliver the message to
the world!
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Post Execution Analysis• Did we accomplish our goal?
• What lessons did we learn for the next launch?
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GrowthMode provides launch project services for B2B technology products.
• Project Management
• Stakeholder Acquisitions
• Customer Acquisitions
Additional growth strategies include:
• Sales/recruiting coaching and training • eLearning design
Contact Phil for further information: phil@growthmode.com
http://www.growthmode.com
copyright 2013 GrowthMode Enterprises, Ltd.
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This presentation was created on an iPad utilizing 53, Inc's Paper and an adonit jot classic
stylist for quick illustrations and Apple's Keynote. Logo created using Adobe Illustrator.
For more info contact Phil phil@growthmode.com
copyright 2013 GrowthMode Enterprises, Ltd.