Latino Snackingfood, beverage, and flavor trends

savory snacks spend by Hispanics by 2015

27.5% of total U.S.

Snack Market

Hispanics are more likely

to incorporate snacks throughout their day

to consume snacks at work

In most food categories, Hispanics are a driving force

Flavor Trendssnack innovations are trending toward spicy snacks

they become more varied—beyond jalapeño and chipotle

flavors, toward other sources such as ginger, pepper, mustard seeds

New Mexican snack flavors in the U.S.

salsa verde habanerotequila and lime

Salted snacks in particular have benefited from the increase in the U.S. Hispanic population

ConsumptionSalty/savory snacks consumed by hispanic adults

on a regular basis, by language spoken in home

potatochips

only spanishmostly spanishmostly englishonly english

New Regional Mexican Flavors

poc chuc

pipian rojo

poblano

al pastor

tinga

baja

picadillo

vera cruz

66% 73% 80% 69%

tortillachips

cheese snacks

crackers

popcorn

only spanishmostly spanishmostly englishonly english

only spanishmostly spanishmostly englishonly english

only spanishmostly spanishmostly englishonly english

only spanishmostly spanishmostly englishonly english

68% 75% 53% 52%

49% 59% 73% 57%

45% 60% 69% 56%

50% 62% 57% 50%

Sweet snacks consumed by hispanic adultson a regular basis, by gender

Ice cream Yogurt Fresh bakery

Fruit/trail mixes Frozen treats Cut fresh fruits

female male

female male

female male

female male

female male

female male

Key Factors

flavor

brand

price

health

nutrition

The most important factor for Hispanic adults when buying snacks —- is flavor.

Buying Locations

once a week

once a month

small store supermarket fastfood

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