La mosca:Come out and play

donderdag 25 juni 2009

• Publisher of location based games

• Started in September 2006

• Based in Gent, Belgium

• 8 games, most popular ‘The target’

Introducing La mosca

donderdag 25 juni 2009

Your position on a map

Action in the city

GPS phone

What are location based games?

donderdag 25 juni 2009

Game screen with:- Map of the city (1 sq. km), scores, timings- Positions of virtual objects and players- Public locations are part of the game

The phone continuously exchanges data with the game server

Game screen

donderdag 25 juni 2009

Phone gets position

1

Phone sends data through the wireless network

2

Game server collects positions and game actions

3

Always connected

donderdag 25 juni 2009

Phone gets position

1

Phone sends data through the wireless network

2

Game server collects positions and game actions

3

Always connected

donderdag 25 juni 2009

Phone gets position

1

Phone sends data through the wireless network

2

Game server collects positions and game actions

3

Always connected

donderdag 25 juni 2009

Phone gets position

1

Phone sends data through the wireless network

2

Game server collects positions and game actions

3

Always connected

donderdag 25 juni 2009

Phone gets position

1

Phone sends data through the wireless network

2

Game server collects positions and game actions

3

Always connected

donderdag 25 juni 2009

Picking up virtual tools

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Picking up virtual tools

donderdag 25 juni 2009

Commiting a virtual crime

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Commiting a virtual crime

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• Radio jammer

• Bulletproof jacket

• Mine

Defense tools

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CODECRACKERS Treasure of the monk

CITYTRACKS The managers

ECO PLANET

OTHER LA MOSCA GAMES

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The Target:Renting devices

donderdag 25 juni 2009

• Devices are rented by the players: 7 cities in Belgium, 7 in The Netherlands, 7 in France: more countries will be added!

• Distribution through game centers, youth hostel, citygame shop, city, event company, ...

• Group price of 105€

• Between 40 and 80 games per month per city

The Target for individuals

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• Average player profile:

• No typical gamer!• Outdoor group entertainment• Bachelor parties• Average 28 years• 2/3 male

The Target for individuals

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• Event companies in Belgium, The Netherlands and Lithuania offer our 8 games (The target, Citytracks, Codecrackers, Treasure of the Monk, Eco Planet, The Managers)

• Big brands are playing, even police squads!

• Very easy to play in new cities

• More than 100 cities at this moment

The Target for companies

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The future

donderdag 25 juni 2009

• Download games on the Web (PC/mobile), installed on memory cards or pre-installed

• Play on your own phone, buy ‘credits’ online

• Game related communities

• Permanent games: step in and out of the game when it fits you (WoW like)

Distribution

donderdag 25 juni 2009

• Play where you want, when you want, with whom you want

• Connect with other players

• New way of tourism

Permanent games

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• Broader audience than ‘classical’ games

see: Wii

• New domains like LB sports, tourism

• New revenue streams: subscription, advertising, sponsored games, LB dating, ...

New opportunities

donderdag 25 juni 2009

kristof@lamosca.be

www.lamosca.be

Thanks!

donderdag 25 juni 2009