Lamosca
-
Upload
mobile-monday-brussels -
Category
Entertainment & Humor
-
view
347 -
download
2
description
Transcript of Lamosca
La mosca:Come out and play
donderdag 25 juni 2009
• Publisher of location based games
• Started in September 2006
• Based in Gent, Belgium
• 8 games, most popular ‘The target’
Introducing La mosca
donderdag 25 juni 2009
Your position on a map
Action in the city
GPS phone
What are location based games?
donderdag 25 juni 2009
Game screen with:- Map of the city (1 sq. km), scores, timings- Positions of virtual objects and players- Public locations are part of the game
The phone continuously exchanges data with the game server
Game screen
donderdag 25 juni 2009
Phone gets position
1
Phone sends data through the wireless network
2
Game server collects positions and game actions
3
Always connected
donderdag 25 juni 2009
Phone gets position
1
Phone sends data through the wireless network
2
Game server collects positions and game actions
3
Always connected
donderdag 25 juni 2009
Phone gets position
1
Phone sends data through the wireless network
2
Game server collects positions and game actions
3
Always connected
donderdag 25 juni 2009
Phone gets position
1
Phone sends data through the wireless network
2
Game server collects positions and game actions
3
Always connected
donderdag 25 juni 2009
Phone gets position
1
Phone sends data through the wireless network
2
Game server collects positions and game actions
3
Always connected
donderdag 25 juni 2009
Picking up virtual tools
donderdag 25 juni 2009
Picking up virtual tools
donderdag 25 juni 2009
Commiting a virtual crime
donderdag 25 juni 2009
Commiting a virtual crime
donderdag 25 juni 2009
• Radio jammer
• Bulletproof jacket
• Mine
Defense tools
donderdag 25 juni 2009
donderdag 25 juni 2009
donderdag 25 juni 2009
CODECRACKERS Treasure of the monk
CITYTRACKS The managers
ECO PLANET
OTHER LA MOSCA GAMES
donderdag 25 juni 2009
The Target:Renting devices
donderdag 25 juni 2009
• Devices are rented by the players: 7 cities in Belgium, 7 in The Netherlands, 7 in France: more countries will be added!
• Distribution through game centers, youth hostel, citygame shop, city, event company, ...
• Group price of 105€
• Between 40 and 80 games per month per city
The Target for individuals
donderdag 25 juni 2009
• Average player profile:
• No typical gamer!• Outdoor group entertainment• Bachelor parties• Average 28 years• 2/3 male
The Target for individuals
donderdag 25 juni 2009
• Event companies in Belgium, The Netherlands and Lithuania offer our 8 games (The target, Citytracks, Codecrackers, Treasure of the Monk, Eco Planet, The Managers)
• Big brands are playing, even police squads!
• Very easy to play in new cities
• More than 100 cities at this moment
The Target for companies
donderdag 25 juni 2009
The future
donderdag 25 juni 2009
• Download games on the Web (PC/mobile), installed on memory cards or pre-installed
• Play on your own phone, buy ‘credits’ online
• Game related communities
• Permanent games: step in and out of the game when it fits you (WoW like)
Distribution
donderdag 25 juni 2009
• Play where you want, when you want, with whom you want
• Connect with other players
• New way of tourism
Permanent games
donderdag 25 juni 2009
• Broader audience than ‘classical’ games
see: Wii
• New domains like LB sports, tourism
• New revenue streams: subscription, advertising, sponsored games, LB dating, ...
New opportunities
donderdag 25 juni 2009