Post on 08-Feb-2017
How to integrate the modern 70 year-old in a connected society.L5 Assignment – IDEO U
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1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell
CAPTURE DATA POINTS
Visual limitations
Memory limitations
Motor disabilities
Hearing disabilities
Most adults are not aware about
new ways of communication
7.9% of Latin America internet
users are +55
Lack of accessibility
on apps
There is a big gap between adults
engagement and new technologies
Intuitive products
Education programs for
adults
They want to be connected with
their doctors
Adults need quick solutions to
relevant issues
They want to be close with their
relatives
Engage adults with technology
Train adults with new ways of
communication
How to integrate the modern 70 year-old in a connected society
1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell
How to integrate the modern 70 year-old in a connected society
Limitations Actual Context What they need Challenges
• Visual limitations
• Memory limitations
• Motor disabilities
• Hearing disabilities
• Most adults are not aware about new ways of communicationMemory limitations
• 7.9% of Latin America internet users are +55*
• Lack of accessibility on applications
• There is a big gap between adults engagement and new technologies
• Intuitive products
• Education programs for adults
• They want to have control of their health status
• Quick solutions to relevant issues
• They want to be close with their relatives
• Engage adults with technology
• Train adults with new ways of communication
• Integrate accessibility techniques into product development
CONNECT DATA POINTS
* source: comScore
1 Capture Individual Data Points
2 Connect Data Points
3 Craft Insights
4 Storytell
How to integrate the modern 70 year-old in a connected society
Limitations
CRAFT INSIGHTS
• In order to integrate adults in a connected society, technology has to be accesible for everyone.
• Accessibility has to be a MUST to integrate adults in a connected society.
To integrate, technology has to be accesible.
How to integrate the modern 70 year-old in a connected society
Challenges
CRAFT INSIGHTS
• In order to integrate adults in a connected society, they have to understand technology.
• To engage adults with technology, they have to be trained.
To integrate, adults need to be engaged.
How to integrate the modern 70 year-old in a connected society
What they need
CRAFT INSIGHTS
• Adults wants to translate traditional interactions to new technologies.
• Adults wants to be more connected with their relatives.
To connect, technology has to be more intuitive for adults.
How to integrate the modern 70 year-old in a connected society
Agustin Schelstraete
Thanks!