L5 assignment: How to integrate the modern 70 year-old into a connected society.

How to integrate the modern 70 year-old in a connected society.L5 Assignment – IDEO U

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1 Capture Individual Data Points

2 Connect Data Points

3 Craft Insights

4 Storytell

CAPTURE DATA POINTS

Visual limitations

Memory limitations

Motor disabilities

Hearing disabilities

Most adults are not aware about

new ways of communication

7.9% of Latin America internet

users are +55

Lack of accessibility

on apps

There is a big gap between adults

engagement and new technologies

Intuitive products

Education programs for

adults

They want to be connected with

their doctors

Adults need quick solutions to

relevant issues

They want to be close with their

relatives

Engage adults with technology

Train adults with new ways of

communication

How to integrate the modern 70 year-old in a connected society



3 Craft Insights

4 Storytell


Limitations Actual Context What they need Challenges

• Visual limitations

• Memory limitations

• Motor disabilities

• Hearing disabilities

• Most adults are not aware about new ways of communicationMemory limitations

• 7.9% of Latin America internet users are +55*

• Lack of accessibility on applications

• There is a big gap between adults engagement and new technologies

• Intuitive products

• Education programs for adults

• They want to have control of their health status

• Quick solutions to relevant issues

• They want to be close with their relatives

• Engage adults with technology

• Train adults with new ways of communication

• Integrate accessibility techniques into product development

CONNECT DATA POINTS

* source: comScore



3 Craft Insights

4 Storytell


Limitations

CRAFT INSIGHTS

• In order to integrate adults in a connected society, technology has to be accesible for everyone.

• Accessibility has to be a MUST to integrate adults in a connected society.

To integrate, technology has to be accesible.


Challenges

CRAFT INSIGHTS

• In order to integrate adults in a connected society, they have to understand technology.

• To engage adults with technology, they have to be trained.

To integrate, adults need to be engaged.


What they need

CRAFT INSIGHTS

• Adults wants to translate traditional interactions to new technologies.

• Adults wants to be more connected with their relatives.

To connect, technology has to be more intuitive for adults.

Agustin Schelstraete

Thanks!

L5 assignment: How to integrate the modern 70 year-old into a connected society.

Design

Transcript of L5 assignment: How to integrate the modern 70 year-old into a connected society.