THOUGHT

• On the eve of Diwali, we at XOLO thought its time to make a difference to society. We asked people to share a different/quirky/extraordinary idea and impact as many people around them as possible.

• Our motto was – “Don’t share. Don’t like. Don’t comment. Do”

• We urged people to move beyond the clicks, likes and shares and do something to positively impact people around them. No more clicktivism.

• Iss diwali #kuchkartehain captured that spirit of finally going out and doing things which one always wanted to do.

CAMPAIGN NUMBERS

• 5,00,000+ people engaged on various digital channels.• 20,00,000+ people reached in a week.• 5,00,000 + video views on youtube and facebook.• 6000 + entries on whatsapp, facebook , twitter• 5 hours –#kuchkartehain number 1 twitter trend in india• 3000+ shares on facebook

HOW WE DID IT - KICKOFF• Campaign kicked of with XOLO team’s visit at My Angels Academy in Delhi. Run by

Sylvester Peter, academy trains slum children the sport of football. Kids from ages 6-14 train 3 hours daily. We spent a day with the Kids.

• The Video of this visit was used to kickoff this campaign. It got over 5,00,000+ views within 3 days!

HOW WE DID IT - KICKOFF• Rajiv Makhni – Host of NDTV CELL GURU featured the contest in his television

program. He tweeted the same on his twitter handle. Received over 500 entries through him.

ENTRIES ON FACEBOOKReceived over 3000 entries on facebook. People really wanted to do something for their society! We declared “idea of the day” and “idea of the week”

NO. 1 TREND ON TWITTER – 5 HOURS

EXECUTION OF TOP 3 IDEAS• XOLO team selected the TOP 3 ideas and went out to execute them. We spent a day with kids at foot

and boot ngo. We planted trees, cleaned the slums and shared a meal with the underprivileged kids.

SATISFACTION

• We tried our bit to make a difference in the lives of people around us. This poem was shared with us on twitter. Aptly captured the spirit of this initiative