Post on 27-Jul-2015
March 20-23th 2013
Content
• We & Tourism: closer than you think
• Our content: all about tourism
• Distribution: you need it!
• Audience: wide reach
• Advertising ideas: many clients appreciated
• KIZ.ru: Krasota & Zdoroviye on-line
• Advertising: our price list and schedule
We & Tourism: closer than you think
«Krasota & Zdoroviye» (Beauty&Health) is a monthly guide to the beauty industry, health and leisure. We make a bright content about Wellness: travel, spa, cosmetic surgery, diet. Each issue is read by over 1 million people across Russia, herewith every second reader regularly travels (according to TNS). To meet the needs of readers who regularly tours in, the magazine publishes articles about resorts, hotels, international spa centers.
Audience of 1 issue
Share of readers who
regularly travels abroad or in Russia(%)
CPT
Cost per Thousand $
«Krasota & Zdoroviye»
1 million
45%
5 $
«Krasota & Zdoroviye» & Tourism
Afisha-Mir, National Geographic Traveler, Geo, National Geographic Russia, Vokrug sveta
«Krasota & Zdoroviye» & Wellness:
Zdoroviye, Zhenskie sekrety, Hudeem pravilno, Shape, Woman’s Health 93
84
10
9
5 4
166 21
15
8
5 4
low price
44
45
50
52
53
39
42
45
47
Among the leaders
0,1 0,5
1
1,1 2
5
At the middle level
0,2 0,2
0,7 0,9 1
3
At the middle level
low price
Among the leaders
Our content: all about Tourism
Thematic publications about rest and wellness-travel:
Annually, 60% of our issues contain materials about tourism and travel in the key thematic areas:
3. Health browse: goo.gl/H7O5c 4. Shape browse: goo.gl/piY6n
Trip of the month goo.gl/D26Sv Travels goo.gl/K0CHe SPA goo.gl/otRSn Treatment and leisure goo.gl/TlqnV
1. Beauty browse: goo.gl/UIus7 2. Esthetics browse: goo.gl/2VUJU
6000 stores and press sales points
Distribution: you need it
The leader of sales in the results of 2012 According to PDA
53%
47% 40% - Beauty shops 30% - Private clinics 20% - Gyms 10% - Restaurants Annually, «Krasota & Zdoroviye»
participates in prestigious exhibitions in beauty and wellness-industry: Intercharm World of Beauty Cosmetic Expo Prize in the field of cosmetology Healthcare.
101 000 issues
- our circulation
9 000 distribution points
84 cities
Exhibitions
Retail
Target Distribution
Audience: wide reach
According to TNS Moscow-Russia, may-october 2012
47% Center
17% Volga
10% Siberia
10% South
6% Ural
3% Far East
7% North
West
Women
Our readers:
25-54 years old
89% 56% 89%
Medium and high income
45% regularly travel
71% are aware of key tour
operators
1 mln. monthly every 6 months
20% have bought avia and rail
tickets during last 6 months
9% have booked hotel rooms during last 6
months
650 read «Krasota & Zdoroviye» per every month as wellness magazine exclusively 0
00
3 mln.
Tourism Authority of Thailand
Many clients have already appreciated the effectiveness of travel advertisement in «Krasota & Zdoroviye» . We help our clients to reach their goals offering best solution for each case.
Advertising ideas: many clients appreciated
1 000 000 readers saw this
advertisement
83% of readers liked
the article
bro
wse
: goo
.gl/8K
x22
full ad page and free editor’s article
420 000 Moscow residents
saw this page in march’12
bro
wse
: goo
.gl/NV
1A
f
1/8 page in Classified section
Travel agency Volen Tours
Tour operator Coral Travel Special advertising project supplement to the magazine «Put k zdoroviyu»
51% of our readers
are aware of Coral
bro
wse
: goo
.gl/36
R4
2
kiz.ru: Krasota & Zdoroviye on-line
goo.gl/gT62Q
160 000 unique visitors
per month!
3 place
RamblerTop100 Medicine
50 000 views
per each day!
Advertising positions on www.kiz.ru • Publication of press releases in thematic sections • Organization of conferences with experts, interviews • Banner Ads
goo.gl/obZ0h
SPA travelling goo.gl/7dFDJ
Resorts goo.gl/hndrI
Esthetics abroad goo.gl/zE1px
KiZ.ru – informational and entertainment portal with bright Wellness content : there are news, competitions and quizzes, forums and conferences with experts on the portal. All material from the magazine is duplicated to the site.
Advertising: our price list and schedule For further information and advertising please contact your manager: Olga Danilenko +7 (495)7753007 (ext.2464), dos@d-mir.ru AD FORMAT Page – 215x285 mm
Price $ Exchange rate on 03.23.13
Central Bank of Russia
PRESTIGIOUS POSITIONS Cover
3rd cover page 6 111
4th cover page 11 478
First spread
Spread 17 135
Before Contents
Spread 16 424
Inside contents
Full page 9 279
After contents
Spread 16 424
Full page 9 279
Before 3rd cover page
Full page 6 046
Inside main block
Spread 16 812
Full page 8 859
1/2 page 5 141
1/3 page 3 847
Insert
Insert inside the magazine
Spread or 1 page+1 page 17 653
Mini Spread 8 471
Perforated insert
Spread or 1 page+1 page 17 976
Mini Spread 8 891
GATE FOLD
GF on front cover 18 671
AD FORMAT Page – 215x285 mm
Price $ Exchange rate on 03.23.13
Central Bank of Russia
CLASSIFIED Spread 11 154
Full page 5 949
3/4 page 4 462
2/3 page 3 977
1/2 page 3 007
1/3 page 2 024
1/4 page 1 536
1/6 page 1 090
1/8 page 818
1/12 page 556
Text ad 287
Bro
wse: go
o.gl/kW
li1
To choose a
certain position for your ad
layout - +25%
of price
Inserted leaflets: from 0,1$ for 1 peace
Advertising deadlines 2013:
Month Date of issue
Advertising deadlines
Cover and Classified Inserts and main block GATE FOLD
MAY april 29 april 15 april 8 april 1
JUNE may 27 may 13 may 13 april 29
JULY june 24 june 10 june 3 may 27
AUGUST july 29 july 15 july 8 july 1
SEPTEMBER august 26 august 12 august 5 july 29
OCTOBER september 30 september 16 september 9 september 2
NOVEMBER october 28 october 14 october 7 september 30
DECEMBER november 25 november 11 november 1 october 28
JANUARY 2014 december 23 december 9 december 9 december 9