Post on 21-Oct-2014
description
Koinup, the 1st social network that connect all the people from virtual worlds and make easier your
access and discovery of virtual worlds.
Pitch
Product Koinup, the 1st Social media that connect virtual worlds people
Industry Virtual Worlds Market - 100M active users (2008) ( KZero Research/MMOG Chart) - $594M VC investment (2008) (Virtual Worlds Management)
Goal Aggregate informations, contents and people from virtual worlds - create a Myspace/Facebook like platform for virtual worlds - make easy the access and discovery of virtual worlds
Marketing plan Growth of the community and Unique Visitors - viral marketing, strategic partnership, search engine optimization
Business models Advertising, Premium Account, Branded channels
Financing Seed round of 200-250k euro
Executive summary
Pierluigi Casolari co-founder, CEO
Public Relations Manager (Galleria d'arte Pack, Milano)
Freelance Journalist (gruppo Espresso, Condenast, Rizzoli)
New Media and Strategic Consultant (iMille, Milano)
Web marketing Lecturer(Accademia A5, Milano)
Skills: web 2.0, virtual worlds, public relations, web marketing, management, marketing strategy
Edoardo Turelli co-founder, CTO
BravoLibro, app cross-platform published by Epson Italia
Logo concept for Alysis Seafood, Lynn - Massachusetts
Database and Platform architect for agora35 (gruppo PSF)
Consultant SEO
Skills: SEO expert, DB&enterprise architect, management, social networks, developer, web 2.0
Il team
Media Hype Growing mediatic buzz around Second Life. Virtual Worlds break out (2006)
Industry Plateau Industry in stand after the premature and exaggerated hype (2007-2008)
Mass Adoption Virtual Worlds are going toward mass adoptions (2009-2011)
Stats & Forecast2008: 100 millions of people registered in virtual worlds (KZero Research/MMOG Chart) 2011: 80% of the active internet users will be active in one or more virtual worlds (Gartner)
Virtual Worlds Market
Koinup & Positioning: Tackle social virtual world market & vw's user generated contents
The Problem
Virtual World / Web Accessibility Downloads, 3d interfaces, learning curves make virtual worlds inaccessible & difficult for beginners.
InteroperabilityVirtual Worlds stand out as separate walled gardens that can't communicate each others
Gathering InformationsLack of meta tools to aggregate and make informations available trough all the virtual worlds
Community Virtual Worlds people have similar interests and skills, but how can they meet all together?
13/03/09
Social media for you avatar Youtube is for videos, Flickr for photographers. Koinup is the social network for your avatar
Virtual Worlds Gateway 3.000 virtual places. On Koinup you can discover the best of virtual worlds
Your Guide to Virtual Worlds Whats happening in Virtual Worlds? Get alerted on Koinup
Organize Your Virtual Life One page to manage the identities & friends you have in virtual worlds
The solution we provide
13/03/09
Myrl: Digg-like web to aggregate news from virtual worlds Strenght: Good Market PositioningWeakness: Community doesn't grow
Avatars United: Facebook-like Social Network for Avatar
Strenght: A great number of features Weakness: Uncertain marketing strategy, uncertain positioning
Koinup, unique advantageBrand Awareness Complete Marketing Strategy Growth of the community (90% 09)
( Alexa data, below).
Competitors
Brand Awareness20.000 registered members150.000 works published1000 Widgets on Blogs/Facebook
Partners New World Notes, Hiperia 3d News, Rinascimento Virtuale, Metaverse TV
Goals
1st year
600.000 unique monthly visitors
Features: virtual identities, virtual worlds events platform, widgets e slide platform, integration with pre-existing social network
Business strategy: advertising & premium accounts
2nd year
3M unique visitors monthly
Features: gateway and directory of the virtual worlds places, integration online/virtual
Business strategy: branded channels
13/03/09
Search Engine Optimization Optimization on some high relevant google keywords, related to virtual worlds
Media and Strategy Partnership Partnership with media and software house playing in the virtual worlds market
Mass Campaign in Virtual WorldsBuying traffic on newsletters, groups, websites related to virtual worlds market
Viral Marketing/Contests Contests and other viral marketing campaign, based on user generated contents
Marketing (2007-2008)
Advertising (Google Adwords, Facebook, Second Life)
Viral Marketing (contests, viral Youtube)
Social Networking
(Slprofiles, Flickr, Facebook)
Public Relation(Second Life)
Partnership Media(New World Notes, Hiperia, DJ Tandino)
Marketing Plan
13/03/09
AdvertisingSelf Service Platform for prosumers promoting their own invorld activity
Premium AccountPro accounts for users seeking for a better virtual-web integration and for power users
Branded ChannelsHigh cost community products for big brands targeting virtual worlds
Business Models
Other Models Google Adsense, Widget Advert, Landing Advertising
Advertising1st year: 1$ cpm x 4M imp2nd year: 1,2cpm x 40M imp
Premium Accountex. 5% members premium
Branded Channels1-1,5 branded chan. a month15-20.000 Eur a channel
13/03/09
Financing - Revenue
Seed Financing: 200-250K €
Revenue: 400K € 1st year, 1M 2nd year
ROI: within 3rd year