Post on 01-Sep-2014
description
Facebook for Business
January 11, 2011
Gavin BakerDirector of Digital Media
gbaker@moxleycarmichael.com@gavinbaker
Hi, I’m Gavin.
Bob WilsonDigital Media Manager
bwilson@moxleycarmichael.com@BobinMotion
Hi, I’m Bob.
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Personal Profile?
Business page?
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Why should you care?
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media.
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media.
Web users spend 6 hours a month with social media. - Nielsen
Over 500 million
Over 500 million
+ 500,000-750,000 accounts daily
Over 500 million
+ 500,000-750,000 accounts daily
150 million on mobile
Over 500 million
+ 500,000-750,000 accounts daily
150 million on mobile
#1 in web traffic (Google #2)
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A few terms
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A few terms
Like button
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A few terms
Like button
News feed
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Getting Started
www.facebook.com/FacebookPages
Facebook.com/username
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What now?
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What now?
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What now?
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What now?
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Getting Started
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Getting Started
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Updates
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Updates
Photos of products, events, staff
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Updates
Photos of products, events, staff
Links to resources
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Updates
Photos of products, events, staff
Links to resources
Commentary on your industry
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Updates
Photos of products, events, staff
Links to resources
Commentary on your industry
Coupons and offers
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Updates
Photos of products, events, staff
Links to resources
Commentary on your industry
Coupons and offers
Ask questions
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What about time?
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What about time?
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Status updates
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Status updates
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Status updates
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Status updates
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Apps
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Apps
Showcase photos with effects
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Apps
Showcase photos with effects
Play enhanced videos
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Apps
Showcase photos with effects
Play enhanced videos
Offer Sweepstakes
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Apps
Showcase photos with effects
Play enhanced videos
Offer Sweepstakes
Coupons and offers
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Apps
Showcase photos with effects
Play enhanced videos
Offer Sweepstakes
Coupons and offers
Share files
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Tabs
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Tabs
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Tabs
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Apps
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Apps
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Apps
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Apps
1, 2, 3…
1, 2, 3…
Facebook matters to you today
1, 2, 3…
Facebook matters to you today
Launch your page
1, 2, 3…
Facebook matters to you today
Launch your page
Engage with your fans!
Questions?Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Gavin BakerMoxley Carmichaelgbaker@moxleycarmichael.com865 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
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