Post on 15-Apr-2017
Know your Milk
JULY 2015
• The packet-milk that we get in the morning is NOT cow milk.
• It is mixed with Buffalo milk and milk powder to increase thickness.
• The packet-milk that we get in the morning is a mixture of milk got from many small farms.
• This makes it difficult to maintain quality.
• In most of the small farms milking is done by hand and is open to the environment.
• Typical cow shed elements like flies, cow dung and urine, feed etc., could get in the milk.
• Normally after milking the milk stays in a can or drum for prolonged time.
• The bacteria count in the milk increases dramatically within an hour if the milk if not immediately stored at 4°C.
• According to many Government and lab reports, more than 70% of the milk that we get in India is adulterated!
• Some small farmers use unthinkable items like urea, detergent, starch, paint etc.,
• Water that cattle drink is very important. If the water has substances like heavy metals, pesticide etc., the same will be present in the milk.
• So is the feed. Whatever toxins are there in the feed gets to the milk.
• Giving cows and buffalos hormones and steroids to increase the production is a common practice.
• All that comes into the milk!
• Hormones cause severe health issues in pregnant mothers and in young girls by advancing puberty.
• According to the researchers, the levels of hormones could effect sexual maturation in children. In addition adults could experience increased risk for hormone sensitive cancers including breast and prostate cancer.
• When cattle gets unwell they are usually given antibiotics which finds its way into the milk.
• Nearly 99% of the milk that we get has it.• This has a serious consequence – it makes us
get RESISTANT to certain antibiotics! So the usual medicines don’t work for us effectively.
• A study shows that antibiotics in milk is enough to make people resistant to antibiotic. In US alone 2 million people develop antibiotic resistance resulting in 23000 deaths every year!
• However no such study is done in India. We are a poor 3rd world country right? And have millions of lives to spare…
• Pesticides• Urea• Steroid • Hormones• Antibiotics• Aflatoxins• Dioxin• Other toxins
• Detergent • Glucose• Sugar• starch, • Nutrilizers, • Hydrogen
Peroxide ( H2O2),• Maltodextrin etc.,
Undesirable substances present in Indian Milk
Choose your milk right.
In this age of easy information there will be no excuses for
slow-poisoning your family.
There is an urgent need to educate the public and improve industry standards.
India being the largest producer of milk in the world taking up this responsibility, we believe is
The Right Move.
Free ranging Happy & Healthy Cows that graze around
What is Organic Milk?
When everything that a cow consumes is 100% ORGANIC
the milk is considered as ORGANICand will have no traces of
Antibiotics, Hormones, or Steroids.
1. No Pesticides 2. No Fungicides 3. No Urea 4. No heavy metals 5. No Toxins 6. No Hormones7. No Steroids8. No Antibiotics9. No Dioxins10. No Aflatoxin11. No Arsenic12. No Synthetic Vitamins13. No Chemicals at all
Added benefits of Organic Milk
• Wholesome• 60% more of Omega 3• High in Calcium• High in Vitamin E• 25 %Less of Omega 6
COW MILKitself has many advantages
over Buffalo Milk…
Cow milk is beneficial for healthy bones, dental health, obesity reduction in children, protection
from thyroid and protection of the heart.
• Cow milk is lighter and easier to digest.
• Cow milk is extremely rich in iodine. It has good amount of minerals like calcium, phosphorus, protein and tryptophan.
• Cow milk also has a small amount of potassium within it.
• Cow milk has vitamins like D, B12 and B2 in good amount.
• Vitamins K and A are also present in small amounts.
Our Dairy Farm
• 100% organic farm• 40 Acres Dairy farm in Thanjavur next to river
Cauvery • 100% organic grass farm extending to 500 acres • All HF cows• Free ranging (grazing)• State of art milking parlour
Our value proposition is very clear.
100% Cow milk is better.100% Organic is better.
Milk from Free-ranging cows is better.Milk untouched by hands is better.
Milk unexposed to environment is better.
The Right Moo Organic Milk is better.
QUALITY is an OBSESSION at our Farm.
We do tests that are not even prescribed because we are setting standards.
Here are a few of the many QCs we do…
Our QC on WATER
• Heavy metal- Lead, Mercury, Cadmium, Chronium, Arcenic, Copper, Tin, Zinc
• Pesticides test • Water test as per standard data
QC – FEED
• Grass – Pesticides– Urea– Feed concentrate
• Pesticides– Urea– Mycotoxin -- Fungus- B1,B2,G1,G2,- Mycotoxins
• Medicine• Homeopathy / Herbal Medicines
– Heavy Metal Test
Our QC – FARM BACTERIA
• Coliform • Mastitis • Somatic cell count • Listeria Monocytygene• Enterococci • E- Coli etc.,
Our QC – MILK RESIDUE
• Pesticides• Antibiotic • Urea• Aflatoxin M-1• Hormones• Steroid
• We have adopted full organic farming practices as per international
standards. • NPOP (National Programme for Organic
Production) – APEDA Organic Certification applied for farms.
• Certification expected by June 2016• We continuously test our feed and milk for
organic conformity.
• Milk• Skimmed milk • Flavoured milk -with organic
sugar and flavours• Curd and Slim curd• Ghee
• Cold Coffee• Paneer and Slim Paneer • Butter• 70% low cholesterol Ghee • Ice cream
PRODUCT RANGE THAT IS PLANNED
People behind
The Right Moo
Mr. Utkarsh DalmiaBBA from Indiana University, USA
MBA from Kingston University, UK
Mr. Sparsh DalmiaBSc from
University of Manchester, UK
Come, Make the right Move in being a part of this Success Story
together@therightmoo.com
100% Cow milk is better.100% Organic is better.
Milk from Free-ranging cows is better.Milk untouched by hands is better.
Milk unexposed to environment is better.
The Right Moo is better.