Alice ManserghGoogle

I Know the user, know the magic Alice Mansergh, Director of Google Marketing Solutions 26-10-2016

I What if people don’t care??

I Understand what people DO care about!

60” films YouTube mastheads

30” demos YouTube TrueView

Display & Search GDN&Search

Awareness

Considera-on

Ac-on

I Create a journey for users online

I Let’s talk about YOUR users

Mobile is an extension of who we are

Every day, 3.4m people

get their hands on a new smartphone

We check our phones 160 times a day

And in Ireland

Every decision is a journey

Sight, sound and shopping

Source: Why YouTube Stars Are More Influential Than Traditional Celebrities, Think with Google 2016

Shopping ad conversion rates are

37% higher than for text-based ads.

Source:eMarketer,“ProductLis8ngAds:GoogleDivesintoComparisonShopping,”July2014

Quest for the best

+50% increase in mobile searches

containing the word best

Google/ Ipsos, Post Holiday Shopping Intentions Study - Total Shoppers Report", Base: US Holiday Shoppers, n=1,500, Jan 2016

Black Friday searches

Growing +100% yoy in Ireland

Let’s get ‘phygital’!

Online & offline shopping as one,

With mobile searches in-store up 30%

Mobile is an extension of who we are

Every decision is a journey

Sight, sound, shopping

Quest for the best

Let’s get phygital

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