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Know the user, know the magic: Connect the two
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Transcript of Know the user, know the magic: Connect the two
Alice ManserghGoogle
I Know the user, know the magic Alice Mansergh, Director of Google Marketing Solutions 26-10-2016
I What if people don’t care??
I Understand what people DO care about!
60” films YouTube mastheads
30” demos YouTube TrueView
Display & Search GDN&Search
Awareness
Considera-on
Ac-on
I Create a journey for users online
I Let’s talk about YOUR users
Mobile is an extension of who we are
Every day, 3.4m people
get their hands on a new smartphone
We check our phones 160 times a day
And in Ireland
Every decision is a journey
Sight, sound and shopping
Source: Why YouTube Stars Are More Influential Than Traditional Celebrities, Think with Google 2016
Shopping ad conversion rates are
37% higher than for text-based ads.
Source:eMarketer,“ProductLis8ngAds:GoogleDivesintoComparisonShopping,”July2014
Quest for the best
+50% increase in mobile searches
containing the word best
Google/ Ipsos, Post Holiday Shopping Intentions Study - Total Shoppers Report", Base: US Holiday Shoppers, n=1,500, Jan 2016
Black Friday searches
Growing +100% yoy in Ireland
Let’s get ‘phygital’!
Online & offline shopping as one,
With mobile searches in-store up 30%
Mobile is an extension of who we are
Every decision is a journey
Sight, sound, shopping
Quest for the best
Let’s get phygital
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