PUSHING THE BOUNDARIES OF PLAY

WHAT IS THIS TALK ABOUT?

PS4 Product Development Strategy

It’s not about bits and bytes

ABOUT ME

Dominic Mallinson, Vice President US R&D

Sony Computer Entertainment America

…. and passionate gamer !

1992

1994

1995

1998-2013

LEADING THE INDUSTRY… THE RETAIL YEARS

PlayStation lead the broad adoption of optical disc media formats

PlayStation ‒ The original PlayStation lead the revolution from cartridge to CD-ROM

PlayStation 2 ‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map

PlayStation 3 ‒ Arguably won the HD disc format wars in favor of Blu-ray

PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY

AND THEN CAME PS3

Cost and complexity rose sharply…

PLAYSTATION BRAND IDENTITY

PUSH THE BOUNDARIES OF PLAY

BELIEF

Great play gives people the power

to be extraordinary

BEHAVIOR

Masters of magic: irreverent champions of

great play

OFFER

The best place to play, always extraordinary

PS4 PRINCIPLES

SIMPLE CONSUMER ORIENTED FUNCTIONALITY EASE OF USE

IMMEDIATE

100%

PERSONALIZED

SOCIAL

PS4 SYSTEM ARCHITECTURE

SUPERCHARGED PC ARCHITECTURE x86 CPU ENHANCED

PC GPU 8GB UNIFIED

MEMORY LOCAL STORAGE

HDD

8 core AMD “Jaguar” 4MB shared L2 cache

AMD Radeon based 18 Compute Units 1.84 TFLOPS

GDDR5 RAM 176 GB/s

500GB Hard drive Blu-ray @ 6X CAV

DUALSHOCK 4

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IN CONCLUSION… COMING SOON

Availability North America : November 15th at $399 Europe : November 29th at €399 / £349 Japan : February 22nd 2014 at ¥39,980 Other regions : November/December 2013

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Starting Friday…