FINDING FAULT… IN THE LINE

@KEVINMRYAN

MOTIVITY MARKETING, INC.

Rethink

Probable

MOTIVITY

2

MOTIVITY MARKETING, INC.

CONTRIBUTION

3

DISCUSSION

4

What’s going to make it better?

What’s right?

What’s wrong with it?

What got us here?

5

MOTIVITY MARKETING, INC.

What got us here?

6

MOTIVITY MARKETING, INC.

7

Marketing Automation:

An enabling technology that

allows us to remove people so

we can communicate with people

better

CMO’S & TECHNOLOGY

Social media &

analytics top priorities

in deployment

“We are redirecting

money from advertising

to develop and build

CRM systems,”

Source URL: http://ibm.co/mPno3H

EXPERIENCE Customers viewed as targets first, advocates second

Source URL: http://nyti.ms/13ZCdQB http://onforb.es/xahmzo

GROWTH POTENTIAL

Capacity may not match velocity

Source URL: http://nyti.ms/13ZCdQB

MARKETING ANALYTICS SPENDING

Labor remains the single biggest budget item

Source URL: http://gtnr.it/1aDdTve

GROWTH POTENTIAL

Labor must begin to align with spending

Source URL: http://gtnr.it/1aDdTve

MASS TRANSIT

Moving people and data is a complicated process

Source URL: http://gtnr.it/1aDdTve

14

MOTIVITY MARKETING, INC.

What’s wrong with it?

15

MOTIVITY MARKETING, INC.

Brand Control

Your Message:

16

Brand Control

My Message:

17

18

MOTIVITY MARKETING, INC.

19

20

EXPERIENCE

Customers viewed as targets first, advocates second

Source URL: http://ibm.co/mPno3H

22

MOTIVITY MARKETING, INC.

What’s right?

23

MOTIVITY MARKETING, INC.

24

MOTIVITY MARKETING, INC.

What’s going to make it better?

25

MOTIVITY MARKETING, INC.

INTERNAL RESOURCES

Team Structure

Cross divisional leadership

Internal team champions

Soften departmental borders

Maintain vertical expertise

Budget to build team, community & knowledge

PARTNER SELECTION

Qualities of a good partner

Industry knowledge

Channel knowledge

Tactical capabilities

Flexible processes

Capabilities & needs

Communication & reporting

Thought leadership

ADVICE

Find connections

Build tech around people

Don’t build tech to avoid people

ADVICE

Data isn’t people

Automation isn’t strategy

Discipline isn’t over

ADVICE & AUDIENCE DISCUSSION

If the partner fails, you’ve failed

Collaborate, define execute

Don’t panic

YOU’RE WELCOME!

Contact:

www.motivitymarketing.com

info@MotivityMarketing.com