Kevin Bowler, Chief Executive

22 May 2011

TRENZ 2011Positive outlook for New Zealand tourism

We took some big hits in 2011

• Full year to March 2011 flat with 2,506,639 arrivals

• March 2011 month arrivals down 11.4%

• Visitor spend to YE March 2011 down 6.1%

Looking into 2011• Financial crises in Europe

• Flood in Australia

• EQ in Japan and Christchurch, but Asian economies growth accelerates

CHRISTCHURCH 22 FEBRUARY

It’s still a great time to visit New Zealand

•National press

•Social media

•Opinion leaders

•IMP

•Trade

•Trade events

2011 sensational snow

Commenced in 20110 Expected

1. China Airlines Taipei – Brisbane – Auckland3 p/w January 2011

2. JetStar Singapore – Auckland4 p/w March 2011

3. Air Asia X KL – Christchurch4 p/w April 2011

4. China Southern AirlinesGuangzhou – Auckland 3 p/w April 2011, daily later 2011

Additional capacity from:

1. Air New Zealand (China, Japan), Malaysian, & Thai during 2011

2. United AirlinesHouston – AucklandNov 2012

Improved air linkages

Rugby World Cup 2011

•Media attending 2,000+

•Games 48

•Weeks of tournament 6

•Nationwide festival 1

•Visitors to NZ 85,000

And business as usual

Who are we targeting?

What are we saying?

How are we reaching them?

How are we measuring campaign performance?

WHO WE ARE TARGETINGWho we are targeting

Whatwe are saying

•Search

•Display

•Social

•Mobile

•eDM

How we are reaching

them

Looking further

ahead

There’s every reason to be optimistic