Post on 08-Apr-2017
Ever felt like this…?
3 of 7
Ken Courtright “iTunes”KenCourtright.com
Is understanding how theInternet works, OPTIONAL?
75% of ALL business is Started, Studied or Finished
ONLINE !!
’92 ’09
Spine Website
’99 ’16
$$ $
$
700+Video Stores*Entropy
• 100% of main sources of income, fail…100%• ‘09 – “Can Grow Any Biz, Any Industry, Any Time”
Today: (4) BEST Growth NuggetsHow to:
“Grow Any Business – At Any Time”
Info from 700+ Rev. Gen sites $$$
Goal: Choose Model – Choose Path
Guarantee 12%-22% returnsGrowth is Not Optional
http://incomestore.com/uae-learning-event-with-ken-courtright-dubai-september-2015/
http://incomestore.com/uae-learning-event-with-ken-courtright-dubai-september-2015/Deeper Understanding…
Ken New Peaks New York
Key to our growth….Allow “Everyone” to play…
Nugget #1 Accept Rule of 2% Allow All to Listen
FB
BlogFamily
Newsletter
Podcasts
Prior JobsFB
Radio Show
1 to 1 growth2% chance of
Success
50 – 10,000+@ 1/50
100% chanceof Success
1,000+ = 20 clients 1,000+
#1 Rule of 1/50 = 2% chanceYP’s
= 20 Clientsw/ right endorsement
Is He to…Who is?Why
Would He?
New Goal This Week…How Many Followings Can You Share?
Y 1-2% referral…
Fastest path to GROWTH = Modeling
1. Find What’s Working2. Make / Do Something Similar3. Put it in Front of Similar Audience4. Expect Similar Results
M BK
Nugget #2
Personal Modeling:Andre Agassi
Modeling provides a Path of Certainty
M BK
…by Removing “Uncertainty”We can get right to Work !!
What’s most crippling question?
What do I do next?
Uncertainty Halts EffortModeling Removes Uncertainty
Agassi now knew “Exactly What To Do”?
If you remember one thingOn Monday:
Find something working That you can MODEL !!
1
2
3
4
5
6
Online Modeling“How to Read
Your Clients Mind”
1
2
3
4
5
6
7,2004,800
2,400
If you tell more,All things equal,
What is the Only thing That can HAPPEN?
To Understand Modeling, Have to Understand Google a bit…
Step 1.Use SemRush.com to:Who can you MODEL?Who’s a bit bigger? Start with YOUR site...
Find your size…
Find Something 10% to 50% bigger…We have 27, they have 41, PerfectCocktailsandJoints.com is our MODEL !!
Step 2.Find what to Model?
Who Promoted it?
Many Linked-Back to the article…Model the graphic, ask to review...
Who wrote it?
Who Promoted it?
Why appealing?
Can it be replicated?
L.A. Times
Jennifer Ouellette/21
Fun – 4 C’s
Cupcakes?Chocolate?Regular Cookies?Candy?
Let’s Model Success…BK (lets not think, let’s just copy)
Modeling: Fastest, least expensive path to GROWTH
1. Find What’s Working2. Make Something Similar3. Put it in Front of Similar Audience
4. Expect Similar Results… 27 to 41+++
SemRush – How much to grow 27 - 41BuzzSumo – what to makeand who will promote it!
endorsements
endorsements
endorsements
testimonial testimonialtestimonial
Sketch Video info
media mediamedia media
As seen in: As seen in: As seen in: As seen in:
HOME PRESS OUR STORY PRODUCTS CONTACTTESTIMONIALS
Nugget #3, Right to Succeed Website
Samplewww.incomestore.com
Nugget #3.5, Sell & Prove** What you learn, when you HAVE TO
Guarantee 12% - 22% to SP’s...
Samplewww.incomestore.com
Samplewww.incomestore.com/learn
Landing Page = Sell Website – Prove
How to win Friends… You attract Who You ARE,
not, Who you WANT
THEIR Success Wheel
Comes With !!!
Escalators: Psych. Of Selling / Univ. of SuccLaunch / 80/20 / Purple Cow / Alerts / Booth…
Conf’s
I.P.
Books
Bus.
Alerts
People don’t want to buy your product,
They want – NEED to buy YOU
Entropy - Invisible always coming…
$$$#4
Where does YOUR Success Wheel Start?What assets are available?
Info
People
BizConf’s
Books
What a Luxury !!
EP 33
Where NewPeak’s Conf’s led me…
Info
People
BizConf’s
Books
Everything
Where does YOUR Success Wheel Start?
GMP bonus
Final Thoughts - Grow Yourself - Grow Your Income
Most expensive product? Information
Only evergreen industry? Information
Charge 2x to 10x more? Raise I.P.
Immediate Raise at work? Fear of Loss
Attract Large deals? Grow Self – Grow Your IncomeRemember: You attract WHO you are, not who you WANT!!
Info
People
BizConf’s
Books
Ken New Peaks New York
Thanks for having me…