What you need to know

about your Food Packaging

Design?

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• Aside from taste and price, packaging has become an influential factor for customers. Think about it: A product’s packaging is the first point of contact your target market has with your product.

• So, it is got to make an impact. Your food packaging should protect, preserve and transport the contents.

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• Your labelling and packaging should also convey to customers what they should expect to find inside and how it could benefit them.

• If you are in search of a reputed induction sealing wads manufacturer, then you can contact them immediately. From them, you can get services that are truly very affordable and cost effective.

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1. Be clear & relevant

• Whilst creative and fun designs draw crowds, a lot can be said for simple and clear communication. Consumers are much savvier about what they do and don’t want to put into their body.

• Before making a purchasing decision, they are going to check your product’s labels against your competitors’ for nutritional advice and ingredients.

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2. Be convenient

• As people lead increasingly busier lives, they are favouring products, they can physically grab on the go. Therefore awkward, bulky packaging will not have mass appeal.

• So if your packaging is easy to carry, can be re-sealed and neatly placed in the oven, you would be fulfilling today’s growing consumer needs.

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3. Be sustainable

• Sustainability is very important for both ethical and business reasons. You need to ensure that your product will not contribute to the global waste and environmental issues.

• The Snack Box is a perfect example of sustainable, custom packaging.

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4. Be inspirational

• Being creative as well as functional is definitely a bonus.

• In fact, creative packaging gives an impression of flavour or conveys the content in a literal manner. All are good selling points for sensory products like food.

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5. Consider colour

• The psychology behind colour in marketing is a popular subject amongst brands. You can ask which colour best reflect your brand, products and values.

• You can consider the kind of food you are selling; a fresh salad may need colours that can fill certain emotions in consumers for them to pick up the product and buy it in the first place.

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6. Use the right language

• If you are selling food, you may want to use language that conjures the taste and sensory impact that your product will have on the consumer.

• For example, using terms such as “fragrant” and “spicy” to describe a pre-made curry may give your audience a good idea of what to expect.

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7. Show the food

• Food is sensory, so if your consumers cannot taste or smell your product first, let them see it. One of the newest trends in packaging design is minimalism, which is mainly clear packaging.

• The benefit of this is that consumers can see what they are purchasing as well as the quality of the product.

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Conclusion

• To sum up, successful food packaging gives sustainability, convenience, and conveys the flavourful contents.

• If you can strike a balance between all three, you could see your product flying off the shelves.

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About Author

• Kapil Packaging is a well known induction sealing wads manufacturer in Delhi. We give services that are truly very genuine and cost effective.

• We also manufacture printed or laminated aluminium foil for strip pack. These soft aluminium foils are appropriate for strip packaging of Pharmaceutical products like tablets, capsules, etc.

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Contact Us

Plot no. 40, Pocket-C,Sector-4, DSIIDC,Bawana Indl. Area,

Delhi-110039+91 9999938702

info@kapilpackaging.comhttp://www.kapilpackaging.com

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Thanks

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