Overall Marketing

New Home 101 Ad Campaign

New Home 101 Cont...

NewHome101.com

Ad Campaign

Ad Campaign

Ad Campaign

Ad Campaign

Ad Campaign

Ad Campaign

Ad Campaign

Ad Campaign

Special Promotions

Comm. Spec. Direct Mails

Objective:To create awareness of this community and drive qualified traffic to the onsite sales consultant and NewHome101.com. Homebuyer incentive was included on the last two pieces that dropped.

Drops: 4/5, 5/11, 5/25

Target Market:• Income level of $100K+• Length of residence 5+ years• Age range of 25 - 54

Carrington Estates

Objective:To create a direct mail series generating traffic to the onsite agent through promotion of time sensitive landscape incentive ultimately creating urgency for the buyer to purchase.

Drops: 3/17, 3/24, 4/26

Target Market:• Married w/out children• Age ranges of 25-44• HHI of $65K-$100K• Length of residence 3+ years

Stoneybrook

Objective:To create awareness of this community and ultimately generate qualified traffic

Drops: 4/5, 4/16, 4/26

Target Market:• Families - First and second move-up buyers• Relocation• Empty nester (early boomer)• Age range of 30 - 54• Income level of $100K-$250K

Kensington Manor

Objective:To build awareness about this community’s great location and value and drive traffic to the onsite sales consultant and NewHome101.com

Drops: 4/5, 4/19, 4/26

Target Market:• GenY and GenX (young professionals)• Income level $40-$75K• Age range of 25-44• First time homebuyers

Taylor Estates

Objective:To create awareness of this new community and drive traffic to the onsite sales consultant and

NewHome101.com

Drops: 4/7, 4/16, 4/26

Target Market:• HHI - $50-$100K

• Age range of 30-54• Length of residence 3+ years

• Special pull for Single w/ children

ANDERSON POINTE

Realtor Gas Card Promotion

Community Realtor Flyer

Realtor Community Eblasts

More Realtor E-blasts

Random KHOV Jobs

Random KHOV Jobs Cont...

Random KHOV Jobs Cont...

Banner Programs

EVENTS

New Home 101 Kick-Off

New Home 101 Kick-Off Cont.

New Home 101 Kick-Off Cont.

Oscars Event

OSCARS

Objective:To build awareness for Kensington Manor among area Realtors

Outcome: 125 RSVPs w/ 50 Realtors attending the event (ROI = $22,000 / 125 = $176 per lead)

What worked? What didn’t?

Kensington Manor Event

New Home Expo ‘05

New Home Expo ‘06

NH101-KHOV Temp.Transition Ads

NEW KHOV CAMPAIGN

NEW KHOV CAMP. CONT...

NEW KHOV CAMP. CONT...

NEW KHOV CAMP. CONT...

New KHOV Camp. Cont...

New KHOV Camp. Cont...

New KHOV Cont...