Post on 12-Apr-2017
ADMISSIONS CAMPAIGN
MORGAN THOMPSON + JASMINE TURNER + BARBARA SOTO + JAMES CECE + ASYA URGANCI
CLEARLY,
THERE’S APROBLEM.
=
INTEREST
SO WHERE IS IT?
EXPLORATION
ACTION
DECISION
WHAT YOU ASKED US TO DO
+MORE APPLICATIONS ALIGNED WITH JWU BRAND PRIDE IN WORK
SO WE DID SOME DIGGING.. .
200+ STUDENT CONVERSATIONS RESEARCHED HIGHER ED SOURCES
COUNSELORS INTERVIEWS 5 PERSONAL EXPERIENCES COLLEGE PROGRAMS ANALYZED
INTEREST
EXPLORATION
ACTION
DECISION
INTEREST
EXPLORATION
ACTION
DECISION
F IRST TOUCHPOINT
WORD OF MOUTH ADVERTISEMENT PERSONAL EXPERIENCE
WEBSITE PRINT MATERIALS V IDEO AD LAB ACTIVATION
CAMPUS TOURS SOCIAL MEDIA ADMISS IONS REPS
CAREER QUIZ POSTCARDS EXCLUSIVE CONTENT EMAILS
PROGRAM REPUTATION F INANCIAL AID LOCATION
CAREER-FOCUSED STUDENTS
HIGH SCHOOLCOUNSELORS
ADMISS IONSREPS
TRANSFERSTUDENTS
PRIMARY TARGETS
SECONDARY TARGETS
NO DIFFERENTIATION
WE NEED TO STAND OUT.
HOW WE STAND OUT IN THE CLUTTER
INTEREST
WHERE IT ALL BEGINS
EXPLORATION
ACTION
DECISION
CONVERSATIONS WITH FRIENDS
BILLBOARD ON ROAD TRIP
INSTAGRAM POST FROM FORMER CLASSMATE
DECA CONFERENCE
NEAR HOMETOWN
UNCLE’S ALUMNI
RANKING LIST
COUNSELOR RECOMMENDATION
BLOG POST
INTEREST
EXPLORATION
ACTION
DECISION
CONVERSATIONS WITH FRIENDS
BILLBOARD ON ROAD TRIP
INSTAGRAM POST FROM FORMER CLASSMATE
DECA CONFERENCE
NEAR HOMETOWN
UNCLE’S ALUMNI
RANKING LIST
COUNSELOR RECOMMENDATION
BLOG POST
INTEREST
EXPLORATION
ACTION
DECISIONREDESIGNED WEBSITEThe redes igned webs i te br ings together a l l k inds o f content for prospect ive s tudents and couse lors to exp lore that br ings the program to l i fe wi th a career qu iz , a lumni spot l i ghts , s tudent work and soc ia l shar ing .
INTEREST
EXPLORATION
ACTION
DECISION
INTEREST
EXPLORATION
ACTION
DECISION CONFERENCE STRATEGY
INTEREST
EXPLORATION
ACTION
DECISION
INTEREST
EXPLORATION
ACTION
DECISION ADMISSIONS REP GUIDE
INTEREST
EXPLORATION
ACTION
DECISIONBROCHURE
INTEREST
EXPLORATION
ACTION
DECISION
BROCHURECAREER INSERTS
INTEREST
EXPLORATION
ACTION
DECISION GOOGLE HANGOUT
INTEREST
EXPLORATION
ACTION
DECISION AD LAB ACTIVATION
INTEREST
EXPLORATION
ACTION
DECISION STUDENT-DRIVEN SOCIAL STRATEGY
MESSAGE
authent ic exper iences + genu ine tone =
mean ing fu l message
1l everages most va luab le asset ,
s tudents
new aud iences are reached through shar ing to ind iv idua l networks
2 3
INTEREST
EXPLORATION
ACTION
DECISION #WHYJWU
INTEREST
EXPLORATION
ACTION
DECISION #EXPLOREJWU
INTEREST
EXPLORATION
ACTION
DECISION
INTEREST
EXPLORATION
ACTION
DECISION THE DECISION POST#JWUCATS20
INTEREST
EXPLORATION
ACTION
DECISIONCAREER-FOCUSEDPOSTCARD
INTEREST
EXPLORATION
ACTION
DECISION
EMAILS
YOU ASKED US
+FOR MORE APPLICATIONS
YOU ASKED USTO ALIGN WITH JWU BRAND
YOU ASKED USCREATE SOMETHING THAT REPRESENTS THE PROGRAM + SCHOOL WE LOVE
THANK YOU
MORGAN THOMPSON + JASMINE TURNER + BARBARA SOTO + JAMES CECE + ASYA URGANCI