JWU Admissions Case
Transcript of JWU Admissions Case
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ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
EXPLORE THE LAB
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.
ADV C
"It's not about makingads. It's aboutcreating culture."~TODD PENDELTON, ADMERICA 2015
Advertising majors never face a dull moment betweenhands on projects and industry knowledge-building.You'll work tirelessly to find maintain the delicate balancebetween creative strategy and strategic creative.
At JWU you'll do the work of professionals and craft aportfolio even the savviest advertisers will envy.
JWU'S BESTKEPT SECRET?PROFESSORSINDUSTRY LEADERS TURNEDEDUCATORS
REALWORLDEXPERIENCE
Sales Partnerships Design
Account Planning
Media Copywriting
Y O URP L A CE
F I N D
WELCOME HOMEWHERE ALL-NIGHTERS ARE USUALLY
VOLUNTARY.
Home to most advertising classes, the cutting-edge Ad Lab is stacked with all the latest
equipment; new Mac desktops, some serioushard drives, projectors, and more.
THE AD TEAM
STEP INTO THEWINNERS CIRCLE
You know JWU's learning branches way beyond the classroom. Infact, we've gained serious national props for our work on theNational Student Advertising Competition. We've won districts forfive years straight and won 2nd place at Nationals in 2015.
National campaigns with global brands. Youcan't beat this experience
with
All thes e bright a nd s hiny fa cesha ve two things in common:T hey went to J ohns on & W a les ,a nd they a ll ha ve pretty cooljobs now.
C oincidence? I think not.