Post on 05-Jun-2020
Justin Bieber album launchIncreasing fan engagement with exclusive content & prizesObjectives
• Promote Justin’s new album and tour
• Increase fan engagement and encourage album buyers to get tickets for the tour
Solution
• Blipp the album cover for exclusive video content
• Chance to win concert tickets
• Option to purchase album directly
• Snap a picture with Justin and share it on social media
Activation
• Markets: UK
• Social media, PR and outdoor campaign promotion3 min 24s
dwell time per user544,000
unique users1.4mblipps
Justin Bieber album launchSee it come to life.