Justin Bieber album launch - Blippar · justin bieber album launch see it come to life. 000 buy...
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Justin Bieber album launch Increasing fan engagement with exclusive content & prizes Objectives • Promote Justin’s new album and tour • Increase fan engagement and encourage album buyers to get tickets for the tour Solution • Blipp the album cover for exclusive video content • Chance to win concert tickets • Option to purchase album directly • Snap a picture with Justin and share it on social media Activation • Markets: UK • Social media, PR and outdoor campaign promotion 3 min 24s dwell time per user 544,000 unique users 1.4m blipps
Transcript of Justin Bieber album launch - Blippar · justin bieber album launch see it come to life. 000 buy...
Justin Bieber album launchIncreasing fan engagement with exclusive content & prizesObjectives
• Promote Justin’s new album and tour
• Increase fan engagement and encourage album buyers to get tickets for the tour
Solution
• Blipp the album cover for exclusive video content
• Chance to win concert tickets
• Option to purchase album directly
• Snap a picture with Justin and share it on social media
Activation
• Markets: UK
• Social media, PR and outdoor campaign promotion3 min 24s
dwell time per user544,000
unique users1.4mblipps
Justin Bieber album launchSee it come to life.