Hello

My name is Ju Lim.Hope you enjoy my portfolio.

Feel free to contact me if you have any questions. jj11love@hotmail.com

Toolset for women

Shuffle SnailKids Push Toy

elloNew piggy bank for tween

Kid’s tableware that teaches basic table manner

jj11love@hotmail.comJu Lim

Toolset For Creative Women

In the current market place, there are no tools specifically designed for women. Soloset tools, through carefully refined curvilinear designs, evoke femininity.

In the current market place, there are no tools specifically designed for women. Soloset tools, through carefully refined curvilinear designs, evoke femininity.

OverviewProject Brief

Goal : Find a product that is typically ignored by people and try to redesign this product, and foster an emotional connection to it.

People care more about the protection of their laptop, and less about the overall look of the bag.

Every household has tools. It’s a “need” product. People don’t care about the tools unless they need them.

Photo albums used to be very important things for families, but these days people are using hard-drives to replace the photo album.

Findings....

Goal : Find a product that is typically ignored by people and try to redesign this product, and foster an emotional connection to it.

Problem : Tools are a “must have” product but people pay less attention to the tools. Tools have long life cycle but designs tends to hide them away.

Solution : Design a tools set that will create emotional connection with design and creating value of the tools.

Current MarketObservation Research

Finding problems- what’s missing?

“Manly “ToolsMost tools are geared towards men. There are designed for durability and function.

Tools are must have itemEveryone uses tools

Women’s Tools

Most women’s tools are pink, but that’s not a good solution. There are more important design considerations such as ergonomics, ease of use and overall aesthetics.

Pink is not the answer

Researched Places:

Pointiest part / Nail Remover

Rubber Handle for comfort and shock absorption

Hammering Nail Heaviest part.

Plus or Minus shape Defines function

Flat Surface to grip screws

Rubber grip for comfort

OpportunitiesCriteria

What are the key concepts?

There are many women who use tools. Tools are for everyone and every household. But most tool set are marketed to men.

Why not design a tool set for women that is functional and fosters a sense of care?

There are many women who use tools. Tools are for everyone and every household. But most tool set are marketed to men.

+FEMININE

Feminine Line Feminine ShapeFeminine Color

CONNECTIONCreating Emotional Connection

Pliers Hammer Screwdriver

PRECIOUSCare

Picking BrandBrand for Women Toolsets

Analyzing Brands

Why not design the precious tool set for women that performs the function and creates an emotional connection?

Magis: Each product has the iconic design, which makes unique and gives fun experiment to consumer.

Bang & Olufsen: Products are not only aesthetically pleasing but are also functional and easy to use.

Eva Solo: Products that combine functionality and high quality with a sense of the individual who will use the product.

Lexon: Products are designed to brighten daily life, in the office, home, leisure or travel.

Simple design, gives a modern look with choice of material and color of productInnovative design, trying to solve the problems with current productAward winning design products, available to everyoneWell-designed products, looks nice by itself

Brand AnalysisEva Solo

Analyzing Style of Eva Solo

Simple & CleanSimple geometric shape with clean surface and joints.

Elegance LineElegance soft lines that creates feminine look to the product and luxury feeling..

FunHumor and unique details to give little bit of fun to the user.

Design

Eva Solo designs are Simple which gives a very modern look and Eva Solo designs are Innovative, which solves the problems with the current product.

Materials

Stainless SteelDifferent kind of steels that allows product to give different feeling such as Matt Stainless Steel, Polished Stainless Steel and Brushed Stainless Steel.

AluminiumMetal

Plastic

Silicone

Flexible

RubberNon-Slip Rubber

FabricNylonMicro FibreKnitwearNeoprene

Brand AnalysisEva Solo

Analyzing Color of Eva Solo

Most Eva Solo products are Black, Silver, white and clear. These colors create clean and modern looks for the Eva Solo products. Eva Solo uses natural colors for the material which gives a clean, feminine and somewhat luxurious looks to the design.

Main

Eva Solo started to use many colors, so there are possible colors that can be use in their product line.

Colors

Micro FibreBlack, Havana Brown, Red, Orange, Lime and Blue

Multi-Layer Laminated GlassLime, Turquoise, White, Black and red

CeramicBlue, Chalk White, Sand and Dark Grey

Accent ColorAccent Color to give little joy to the product and it create accent color through environment

IdeationsEva Solo Style + Hammer

Applying Feminine Curve

Hammer Head

Two Simple Curves combine to create feminine feeling

Big curve for the Nail remover

Needs to be flat Need to Simplify the form to be more Eva Solo

Soft Big Curve

Narrow Curve

Narrower back

Stylizing the shape of the hammer with Eva Solo soft Curve to give a feminine look to the hammer.

Balancing the weight through putting handle on the heaviest part

Different material for better grip and comfort

4 Soft Curves to create Feminine feeling to the hammer

IdeationEva Solo Style + Screwdriver Handle

Applying Feminine Curve

Soften edges and handle to be more ergonomic for a woman’s hand so it’s easier for them to use the screwdriver.

Has big separation

Rounded Edge to push the screwdriver

Needs to fit comfortably with a woman’s hand

Soften edges and handle to be more ergonomic for a woman’s hand so it’s easier for them to use the screwdriver.

Engraved spiral will indicate which direction to turn

Fingers will wrap around it with more comfort

More rounded Edge to give more comfort when user need to push the screw

IdeationsEva Solo Style + Pliers

Applying Feminine Curve

Hiding the joint of the pliers to give a clean look, thicker grip for comfort and soft lines of overall shape to give feminine feeling.

Need to be fit comfortable with woman hand

Rounded Edge to give more feminine look

Handle of pliers is too thin need to be bigger

Joint can be very loose

Finding the curve that can be apply to the pliers

Making it round and simple shape / finding what can be simplify

Hiding the joint of the pliers to give a clean look, thicker grip for comfort and soft lines of overall shape to give feminine feeling.

Joint is inside of the pliers

Rounded Edge to give more soft feel

Thicker handle with small curve

3D Models

Front Back

Joint is hidden hole in the middle creates unique shape

When it is apart

Finding the curve that can be apply to the pliers

3-D ModelingSolidWorks Models

Applying Materials

Applying same materials to function as other toolsets.

Solid Steel for function and durability

Metal for function and durability

Silicone for better grip and comfort

Shock-Block inside to absorb the sting of the hand

Metal for function and durability

Rubber for better grip and comfort

Plastic for light weight

Metal for function and durability

Silicone for better grip and comfort

Just like jewelry that is passed from mother to daughter, Soloset...

Is a precious tool set designed for women

A Push toy for ages 3 and up, Shuffle Snail is an eco-friendly toy that allows kid to interact with other kids.

Shuffle Snail Kids Push Toy

A Push toy for ages 3 and up, Shuffle Snail is an eco-friendly toy that allows kid to interact with other kids.

Current MarketObservation Research

What’s important?

Company: Fisher- PriceAge: 12 Months to 3 YearsMaterials: Plastic / RubberPrice : $15.99

What’s good about ?: Colorful Tactile Visual Fun

FIsher-Price : Company1 Year and Up : AgePlastic : Material$7.99 : Price

What’s good about it? Friendly animal Fun Reaction

Most toys are colorful, light-weight and have simple, rounded shapes. Many pull-toys have a string instead of stick.

Researched Places:

What’s good about it? Friendly animal Fun Reaction

Company: TomyAge: 8 Months and UpMaterials: PlasticPrice : $10.99

What’s good about it?: Colorful Cute Reaction

Key Elements:

- Simple Shape- Colorful- Friendly animals- No sharp edges- Safety first

Child ResearchObservational Research

What do they like?

Name : JacobAge: 4 Years OldFavorite Color : BlueFavorite Toy : Spiderman

Jacob likes to play with toys that gives reactions. The more reaction the toy gives, the more he interacts with it.

Jacob has a brother who is 3 years older than him. They play together often times but they have different taste of toys and games so some-times they play separately.

Toy that a child could play with alone or with other kids.

Name : JacobAge: 4 Years OldFavorite Color : BlueFavorite Toy : Spiderman

Kids get tired of playing with just one toy. Kids get more active and involved with toy when there are more people playing it together.

Opportunities:Toys that can played with alone or with others. Toys that can interact with kids and encourage them to be more active.

Finding:

Animal ResearchObservation Research

Studying Animal’s Characteristic

Spines on the backProtect their body with Spines

Round Ears and black dot Eyes

Small Feet5 toes front / 4 toes back

Flatten NoseMain Characteristic of Pig

Pink color Body

Soft Fur

Curly Tail

Love to eat

Picking 4 different animals or insects that have strong characteristics.

Hard Cover ShellMain Characteristic of snailSpiral shape shell

Bank of musclesRipping movement that pushes snail

Slimy Body

Adjustable Eyes

When it flips over, it’s hard for the turtle to flip back

Hard Cover Shell

Head and feet hides inside

Walk slow on the land

IdeationSnail Ideation

Simplifying the shape

Simple function and shape but it has the Snail characteristic

It’s hiding all the mechanical function it will look like real snail movement.

IdeationHedgehog Ideation

Simplifying the Shape

Hand massager can be detach from the toy

Toy that has humor that will give joy to the view

IdeationSnail Ideation

Concept development

Final direction, simple shape with simple mechanic that will give great interaction with kid.

Final direction, simple shape with simple mechanic that will give great interaction with kid.

ProcessShuffle Snail

Modeling Shuffle Snail

Actual 1:1 modeling with materials

3-D modeling : First using form to see the overall shape and how it is going to function. After, building actual model with maple wood, form, different kinds of yarn, wax, small wheels, magnet, and epoxy glue.

Shuffle Snail Kids Push ToyShuffle Snail offers a great experience to kids who play with the toy.

ello “Ello” is an educational device that teaches “tweens” to manage money

ObjectiveProject Brief

Project brief: New ways of working, design a product that can provide better working situation.

Which direction?

ArthurSoux Chef

Most of time I experience with ingredients. When I cook at home I tend to shop all the in-gredients instead of try to cook with ingredients in the fridge. Sometimes I feel like it’s waste of food when it doesn’t taste good but it’s part of my experi-ence.

LucyHigh School Student

I only work two days, Friday and Saturday at my parent’s restaurant. And that’s how I get my allowance. My parents ask me to get bank account because it’s easy to manage but I like seeing my envelope getting bigger.

Russ MillerRetired

I check the internet news everyday, because of access to internet I rarely read news paper. I e-mail to my grand child since they are outside of state. Other than check-ing e-mail and reading news paper it’s hard to follow the systems.

Cooking Device Money Management Device Network for elderly Device

Project brief: New ways of working, design a product that can provide better working situation.

Network for elderly Device

Money Manage Device

Problem : As we become more of a consumer society, the issue of money man-agement is becoming prevalent. The ability to handle one’s own finance is becoming a

new necessary skill.

ObjectiveProject Brief

Goal : New ways of teaching money management to children ages 7-9. Design a product that will help foster responsible money management and spending.

Interview..

Alex & JinnParents with 2 kids

It’s hard to go shopping especially when there’s toy store around. My two kids will grab things they want and tear out until we buy the things they want. Sometime it’s hard to explain about how money works since they think all the adult has money to buy everything.

Karen8 Years Old

There are so many things that I want to buy. Often time, my parents say no to things that I want and since I don’t have money I just have to listen to my parents. I try to save money when my mom gives me dollar but it’s not enough for things that I want to buy.

Parents Tween

Goal : New ways of teaching money management to children ages 7-9. Design a product that will help foster responsible money management and spending.

Money Management Device

Solution : Designing a device for “tween” to assist in teaching the management of money.

Found : The skill of “money management” for the “tween” generation is not con-sidered a primary issue despite our prevailing consumer culture. There is a lack of educational tools.

Tween ResearchTween Culture Research

Finding problems- what’s missing?

Giving allowance is a good way to teach kids how to manage money.

Tween Culture

Tween girls are more interested in shopping than tween boys. Age 7-9, kids know basic math so they know what they can buy with the amount that they have. At this age, tween girls want many things since they’ve become interested in things related to aesthetics. At the same time, they don’t have money to buy things they want.

Why Tween girls?

Giving allowance is a good way to teach kids how to manage money.

Teaching the value of money is crucial to many parents but even more so to children. Many children do not understand the concept of money management. When those same kids hit early adult years, they are lost.

Giving your child an allowance is a good way to teach them how to manage money. Teaching money management to kids is an essential component of daily life to assure that your child is ready for the financial world that they will soon face.

Tween ResearchUser Research

Finding

Most tweens know how to calculate prices and how much money they have.

Joshua : 9 Years Old

“I only put coins in my piggy bank”

No allowanceGets $2.00 if he read

He has wallet which he doesn’t carry around.

Katie: 9 Years Old

“I don’t like doing homework but it makes me smart!”

Her mom gives the money when-ever she asked her but maximum is $5.00

Faith: 8 Years Old

“My mom save my money for me”

Sometime she gets money from playing with her brother.

Trip to 7eleven

Event research that I design

Most tweens know how to calculate prices and how much money they have.

Teacher promised them that she will buy snacks for them..

Each person went to the section and picked something they liked.

Price Range of things Kid bought:$1~ $5

Faith had extra $2 for herself so she wanted to get more things with her own money.

Summary:The child who had no money followed the instructions of the teacher .There were no complaints toward what the teacher had promised and proposed. However, Faith who had extra money believed that she had the ability with buy more products with the extra money she had

Found:Kids at that age know how much they have and what they can buy with amount they have.

Scenario

Tween ResearchUser Research

Finding problems- what’s missing?

Design a device that will teach the value of the money.

Summary:Most tween girls came with their parents. Tween girls had toys that were interested in buying, however, their parents prevented them from purchasing further products.

Found:Kids have money with them but most of time they still need permission from their parents regarding their purchases.

Observation research on local Target

Design a device that will teach the value of the money.

Found:Kids have money with them but most of time they still need permission from their parents regarding their purchases.

Opportunities

One of the greatest gifts parents can give their child is the knowledge of how to earn, budget and manage the finances.

IdeationIdeation on Function & Shape

Ideations on shape, different materials, how to interact with the device and how it’s going to charge.

IdeationIdeation on Function & Shape

Ideations on Kinetic powered device.

Ideations on Kinetic powered device.

IdeationIdeation on Function & Shape

Butterfly shape, so it will look like jewelryWhen tween girls are wearing as necklace

IdeationIdeation on Function & Shape

Simple shape with interactive functionTo give more fun experience with kid

3-D ModelingSolidworks Model

Butterfly-shaped device

Kid can bend the handle to select the choice. Flash light on the bottom of the device so kid can use it as flashlight.Batteries are required.

Bee-shaped device

Easy to manufacture for the company. Simple shape with different kinetic system. Turn wheels for power & pull to take pictures. No batteries are required.

Firefly-shaped device

Simple shape with simple kinetic system. No batteries are required. Curved sides for easy grip for kid.

Pullto take picture

SpinSpin

LightCamera

Kinetic Device will give more interaction

Spin to activate the device (power on)Pull to take pictures (it can take random pictures)Touch Screen

Blob ScenarioHow It works

$15

Saving

$15

$152 weeks later...

New device for kid.. Mom showing how it works..

It alert! When I get allowance from parent.

7

Balance : $ 5.00

3.25.09

House chores to get more allowance

$14. 52

You have $14. 52

Balance : $ 6.00

Kid does house chores to earn money. Device alert when

there’s enough money for toy

$15

Saving

$2

You need$13 more!

I finallyget a DOLL!!!

When kid go to store..... They will find something they like. With device kid can put the price and device will figure out how much they need to save to buy the toy.

Balance : $ 2.00

$ $ $$$ $$ $

$ $

How much do you want to save?

10

1

$ 3 .00

$ $

You need $11. 52

Colored money will show how much kid need...

Balance : $ 2.00

$14. 52

Balance : $ 6.00

Device alert when there’s enough money for toy

Coupon to purchase the toy

Dad or mom transfer money to kid’s device through online bank account

It will alert the device and kid will start to learn the value of the money.

StoryboardHow It works

Story about Jenny with “ello”

Jenny is 8 Years old and there are so many things she wants to buy....

Parents worried, and decided to get “ello” for Jenny.

Jenny was happy with this new device because it was very cute.

Jenny took pictures of things that she liked.

As she click the cart icon she could organize the things she wants to buy.

Jenny does house chores to receive money from dad and mom so she can buy thing that she wanted.

4

$10.42

When Jenny went to store she found many things that she like.

Jenny decided to try her new “ello” that she received.

Jenny had to turn the wheel to start the “ello”

When Jenny have saved enough money to buy the thing she want, Jenny click on the flower icon to send e-mail.

The coupon sent to the e-mail and Jenny can print them out.

Jenny can use her coupon to buy the thing she wanted. And Jenny is happy....

4

$10.42

elloExperience, is a learning tool for kids. “ello” allows them experience how money works in the world.

New Piggy Bank for kids

Etikit is kid’s tableware that teaches kids basic table manners so families can enjoy their meal time together.

Etikit is kid’s tableware that teaches kids basic table manners so families can enjoy their meal time together.

ApproachProject Brief

Goal : Design tableware that can fulfill an unmeet need.

There are kids who don’t behave, so it’s hard for families to eat together without mom or dad’s food getting cold. Kids get distracted easily especially during mealtimes. It’s important for kids to learn how to behave during mealtime.

Because you don’t want them to be like this...

How do you teach your kids to be polite and well behaved at the dinner table?

Do you have to sit with them and teach them every steps? Or Do you let them do whatever they want?

ResearchObservation on kid’s behavior

Finding problems

Family eats together, however either mom or dad needs to take care of the kid first.

Troy1 1/2 years oldNot a big eaterWould rather play with his food than eat it.

What Parent Say:

-Troy gets bored while eating his meal, he always plays with his food-He gets messy after finishing the his meal-He gets no bowl or plate because he usually drops them-His parents need to watch him while he is eating

What Troy Does:

-He can use his spoon and fork but he likes using his hand because he can play with his food.-He likes to play with anything that’s on the tray-It is easier for him to use his hand rather than a fork to eat. -Troy likes to play with his food, his cup, and his fork rather than using them to eat.

Family eats together, however either mom or dad needs to take care of the kid first.

What Parent Say:

-Troy gets bored while eating his meal, he always plays with his food-He gets messy after finishing the his meal-He gets no bowl or plate because he usually drops them-His parents need to watch him while he is eating

What Troy Does:

-He can use his spoon and fork but he likes using his hand because he can play with his food.-He likes to play with anything that’s on the tray-It is easier for him to use his hand rather than a fork to eat. -Troy likes to play with his food, his cup, and his fork rather than using them to eat.

Cole4 years oldNot a big eaterNeeds help finishing his meal

What Parent Say:

-Cole gets bored while eating food -They want Cole to think that eating is more a learning game, or something that challenges him.-Bought him a set of tableware with characters he likes, but after 2-3 meals he doesn’t really care about it anymore.

What Cole Does:

-Cole brings a toy to the table-Cole gets bored while eating his food which he doesn’t like, so he starts to play with peas on the table.-He has a wide open cup he uses, but his parents place it away from his arm.

ResearchObservation on kid’s behavior

Finding problems

Preschool kids: 3-5 years old

Dinner Time

14 kids sit on the bench table with their friends. Each kid get their own tray, plate, cup and fork.

Kid’s behaviors:

-Very loud since they sat with their friends together.-They follow their teachr’s rules.-Kids wait for their teacher to serve the food or things they need.-Since their chairs don’t have back support, kids tend to move around a lot and end up spilling water or dropping utensils on the food.-They use their hands to eat food and kids use their clothes to wipe their hands or mouths.-Each kid throw away their own plate and cups.

Teachers:

-They don’t eat together, they watch kids and they provide for the kids’ needs.-After kids are done eating, the teacher cleans the table (wiping the table or picking up the food)

Kids Klub (Camera was not allowed)

Table wares: -Paper plates, cups and plastic forks (one time use)

Teachers:

-They don’t eat together, they watch kids and they provide for the kids’ needs.-After kids are done eating, the teacher cleans the table (wiping the table or picking up the food)

Findings...

Engaging kids at mealtime can be a challenge. Either mom, dad or an adult need to be there to finish their meal. It’s hard for families to go to a nice restaurant for a pleasant dinner.

Starting from age 2 up, kids like to follow what their parents are doing. Kids “wannabe like adults.”

Design Criteria

Design kid’s tableware that can teach basic table manners. Design needs to be similar to the adult’s so that they feel like they are one of them, yet with colors to give sense of a playful feeling. Design needs to be formal and not too playful so that kid won’t think that meal time is play time.

+Simple tray Basic etiquette

Brand for the productAbout brand and their products

About Boon Inc.

We are driven by a strong desire to create contemporary products that help simplify parents’ lives while retaining their personal style. Our team creates quality designs that are innovative, stylish, and fun.

Catch bowl, it help first-timer eaters control little spills Interlocking toddler-sized plate

and bowls

Ergonomic hand grip for kid’s small hand.

Ergonomic design has no sharp edges and the handles are designed with soft, comfortable grip

Sphere-shaped snake container, rigid form protects snacks from crushing.

Sketching ideations focused on the interaction between kids and the tableware.

IdeationsSketching ideas

Sketching ideations focused on the interaction between kids and the tableware.

IdeationsIdeations with criteria

3-D mock-ups to find the scale.

Ideations and Mock-upsSketches to physical mock-up

3-D mock-ups to find the scale.

3-D Mock-ups

No handle/ need to fit inside of dishwasher

Need to be straight

Form need to be more simple for storage

Corner needs to be round for safety

IdeationsIdeations on silverware and cup

Simple with color accent, can be use separately

Simple with color accent, can be use separately

IdeationsSketches of dishes, tray shape and handle

Washable and flexible

3-D Mock-upsPhysical mock-ups to find the scale

3-D Mock-up Models

Laser-cut of formActual cup and dish

Problems-Narrow space on top, the dish is covering the desert spoon and the fork-Needs to be smaller, it’s hard for kids to reach the cup.

Round edges and lip on the tray to contain spills

Simple color indication

Etikit brochure

Edges are round so it’s easy to clean

3-D Mock-up Models

Vacuum formed styrene for the trayLaser-cut wood for silverwareActual plate and bowl with lip on the edgeActual cup

Final Direction-Need to be simple for easy cleaning and storage

Final DirectionFinal direction for 3-D modeling

Simple shape for storage and for cleaning the table wares

Different size of circle

Radius for safety

Simple shape easy to clean

Straight edge so it can be place on any table

How Etikit is use?Environment & Storyboard

1. Peter, 4 years old. Peter’s family went to the restaurant for a nice family dinner.2. Because of Peter’s bad behavior, people complained. 3. Since so many people complained, the waiter came to Peter’s parent to make Peter behave.4. The next day, Mom went to the Boon store to get a new bowl for Peter.5. But, Boon had new a product called “Etikit,” which mom thought was perfect for Peter.6. She sat with Peter and showed him how to use the Etikit. 7. Through an explanation and learning, Peter became a polite kid. 8. Peter’s family is now happy that everyone can enjoy their meal together.

Etikit Explored render with Menu

User : Pre-Schooler Age: 3-6 years

I AM STILL EATING BIG “V” SHAPE

I AMDONE EATING ON THE RIGHT SIDE

NAPKIN

SIDE DISHES(Bread, Salad, Dessert, etc)

MAIN DISH

CUP

DESSERT SPOON & FOLK

When You Ask..

Say.. “May I Please....”

TO BE A “POLITE KID”

Say...”Thank You “ AfterYou Get What You Need

When You Are Done with Meal

Ask If You Can Be “Excuse”

THANK FOR THE MEAL

FOLKALWAYSON LEFTSIDE

KNIFEALWAYSON RIGHTSIDE

SPOON

LEFT HAND RIGHT HAND

How to use Etikit & How to be a polite kid

Thank You

Thank You jj11love@hotmail.comJu Lim