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Che-Ju Lin (Jewel Lin) Portfolio
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Transcript of Che-Ju Lin (Jewel Lin) Portfolio
TABLEOFCONTENTS
Customer Profile&Brand Proposal
Artworks&Collages
Technical Drawing
Digital PrintDesign
WomenswearFashion Illustration
2011 Shih-Chien Fashion WeekAvant-Garde Collection[ Across the End ]
2013 Graduation CollectionAvant-Garde[ We are bone/born as the Architectures ]
2014 Footwear Design Project HOGAN x Haute Future Fashion Academy
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00CustomerProfile
&Brand
Proposal
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Research
My target might be young, energetic and have great passion in fashion. They love to attend literature and art entertainments. Office and the streets is their “Runway”, they are their own designer and stylist. They are willing to wear something new and edgy. Actually, they wear what they are. They want to rock the world.
They are cool, unique, and confident. They don’t afraid to pursue their own dreams; even it’s hard to make it come true.
Stylish way
People, who love fashion, but not follow the latest trend with blind eyes. They have their unique point of view in fashion. Sometimes, they will mix and match the vintage cloth-ing with modern item.
There is no rule for them about fashion. They have great taste, so that they wear what they are. Ordinary, wearing the right garments makes them feel more confident.
The key words about their stylish way might be “Cool, urban, and chic“
Entertainment
They love movies, art exhibitions, records stores and galleries. They spend most of their time to fulfill themselves. Through these activities, they cultivate their sense of beauty. They have great ability at work but not stubborn or bored.¬¬¬ They also make lots of friends from different domains. And they also love to travel around. They think travel can widen their view.
They are willing to spend money on themselves and love themselves. They work hard, but play hard, too.
Daily Life
They live in an apartment and share the rent with friends. They don’t like to over decorative their rooms, simple chic is their best policy.
Talking about their outfit, they don’t want to look like too girly, so they love to use some neuter item to make them look tougher. Sometimes, they will buy male clothing as their clothes, too.
Sum up, they create their own fashion way by themselves. They are independent, cool, chic and full of confidence. Every girls want to become one of them.
Segment
Brand’s Name
Brand’s Style
Classification
Seasonal Deliveries
Market Competitor
Channels of Distribution
Age
Occupation
Residency
Vacation Spot
Martial Status
Income Level
Education Level
Favorite Activities
Favorite Movies
Favorite Music
Favorite Artist
Favorite Magazine
Favorite Designers
Brand Proposal
Designer
Jewel Lin
Edgy, Urban, Modern, Chic
Womenswear, Menswer
Spring/ Summer, Autumn/ Winter
Jil Sander, Christopher Kane, HELMUT LANG
Internet Shop, Boutique, Selected Shop
25-40 year-old
Magazines’ Editors, Career Men/Women
New York, Paris, Los Angeles, London
Barcelona,
Unmarried
More than four thousand US dollars per month
College, Master
Artistic activities, Watch movies, Listen to musics
Talk to me, Sound of Noise, Midnight in Paris
House, Electronic, Indie Rock
Gustav Klimt, Jackson Pollock, František Kupka
Vogue, Bazaar, i-D, DAZED and Confused
Christopher Kane, Jil Sander, Raf Simons, Hedi Slimane
Customer Profile & Lifestyle
They love everything about “Fashion”, and they do not afraid of trying the new things. They
have great taste,.They wear what they are. Ordinary, wearing the right garments makes them
feel more confident. Office and the streets is their “Runway”, they are their own designer and
stylist.
They love to social with people. Making new friends from different domains gives them a lot
of joy. After work, sometime they spend time going to live houses to watch the live band show
and get a drink for relax. They also can play some instruments and they like to jam some music
with their bands’ friend sometime. They like to do some artistic activities, too. Through watching
movies, going to the museums, they cultivate their sense of beauty. They have great ability at
work but not stubborn or bored. They are willing to spend money on themselves and they love
themselves, too.
Brand Philosophy
Through music, art and individual emotion's reflection develop the garments deduction.
Inflexible attitude of music becomes the inspiration of details. This brand is not only just focus
on music issues but also care about the issues from different voices. (Ex: human rights, environ-
mental protection, and food etc.) Just like the concept John Lennon vowed “Love & Peace” in
60S’. A teacher told us ”Design is the way to solve the problems.” That means a lot to me. So I
want to show the passion in music and art through this brand, and concern about the issues
0Artworks&
Collage
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Keep in touch We died, then reborn
I’m so eager to see you againBut i wouldn’t ask to see you
Not because I’m proudIn fact, in front of you
I cede all my prideYet only if you asked to see me
Our meeting would be meaningful to me
— Simone de Beauvoir
There are only two ways to live your life.One is as though nothing is a miracle.
The other is as though everything is a miracle.
— Albert Einstein
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Desire Me, mirror, myself
That inspiration comes, does not depend on me.The only thing I can do is make sure it catches me working.
—Pablo Picasso
I’d rather be hated for who I am,than loved for who I am not.
— Kurt Cobain
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Mixed media: magazine, catalog, tear sheet, glue, paperboard
The direction of the heart Soul of the freedom
Life is what happens to youwhile you’re busy making other plans.
— John Lennon
God did not create evil. Just as darkness is the absence of light, evil is the absence of God.
— Albert Einstein
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Architectures in artHuman in architecture
I have tried to get close to the frontier between architectureand sculpture and to understand architecture as an art.
— Santiago Calatrava
It’s very atmospheric. It’s not a building that is a severe statement in the skyline.
We need the height; otherwise, the building almost disappears because it is so slender.
— Santiago Calatrava
Mixed media: magazine, catalog, tear sheet, glue, paperboard
Mixed media: magazine, catalog, tear sheet, glue, paperboard
0TechnicalDrawing
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Technical Drawing Technical DrawingTOP TOP
Technical Drawing Technical DrawingTOP TOP
Technical Drawing Technical DrawingTOP TOP
Technical Drawing Technical DrawingTOPTOP
Technical Drawing Technical DrawingTROUSER TROUSER
Technical Drawing Technical DrawingTROUSER SKIRT
Technical DrawingTechnical DrawingSKIRT SKIRT
Technical Drawing Technical Drawing
Technical Drawing Technical DrawingOUTERWEAR OUTERWEAR
Technical Drawing Technical DrawingOUTERWEAR DRESS
Technical Drawing Technical DrawingDRESSDRESS
0DigitalPrint
Design
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Print Print
C O D I A E U M
N O C T I L U C E N T
H I B I S C U S
P A R A N O I D
Print Print
C H E M I C A L E L E C T R O N I C
T O R R E N TH Y D R A N G E A
Print Print
T R O P I C A L R A I N B O W
S T O R M M A T R I X
0WomenswearFashion
Illustration
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02011 Avant Garde
Collection
[Across The End]
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[ Across the End ]
The world is being destroyed.We can see the sign
But We cannot change anything
In the End,The world is going to reborn again
And that’s our endless hope
The Introduction
It’s a collection, which was designed by my partner, Andy Pan and I. We want to represent a concept about “The end of the world is not the real end, if we keep our faith of hope, we believe that the world will rebirth again”
When we started brainstorming about what topic we should develop, we talked about now and future. It was 2012, so we thinking about the Mayan calendar spoke about the end of the world. We think if we can transfer this hot issue into a fashion collection, it would be awesome. So we wrote a story line to make us easier to develop our collection.
Through this process, I have learned a lot of things from teamwork. Nobody is perfect, and I was really lucky that I can work with Andy Pan, who has great taste in fashion. We were happy to finish this collection together and to present this won-derful work to you. Hope you enjoy it.
Inspiration source
The main inspiration came from Mayan calen-dar’s prediction, which is about the end of world will happen on December 22end, 2012. But we don’t think so. That’s why we created a story for this collection. We don’t think the world is going to be destroyed. So we think we can across the end.
And we start wonder if the world will be de-stroyed, how can we notice that? Maybe there will start with a sign to let us know. Then people might don’t take it seriously. After that, the whole universe will deform and we just can’t change anything. But we believe the world will reborn again, that’s our endless hope.
Left:Lightning Prolog
Right:Deformed Universe
Explode in the spaceChaos World
Left:Cracked Ground
Right:Sign of Reborn
02013 Graduation Collection
[ We are bone/born as the Architectures ]
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[ We are Bone/Born as the Architectures ]
I’m walking in this ice-cold concrete jungle,and just like part of them.
Our body composed by bones,so do the architectures piece up the city.
Aren’t we the same?
This is a conversation between human’s bonesand the architectures, which designed by Santiago Calatrava.
TheIntroduction
Talking about my graduated collec-tion “We bone/born as the architectures”, the reason that I develop this theme is about my personal experience.
My collarbone broke in 2012’s summer, and I had a Clavicle fracture surgical opera-tion. The doctor put a steel plate to assist my collarbone to grow directly. And it made me start to thing about what’s the same and dif-ferences between human bodies and architec-tures. Bone to the human body, just like steel to the architecture.
For me, graduated collection just like a milestone, which is about my college life. And on the other hand, clavicle fracture repre-sented a landmark to my life, too. So I start to thinking about why not combine these two important events to commemorate my school life. “Seize the moment” is one of the impor-tant elements in this collection.
During this process, I have learned a lot of things and become more and more confident to my collection. In my point of view, I think the most important thing is that you have to have a great passion in your collec-tion. And you must be eager to show the best of work through your collection. So let me introduce my graduated to you proudly.
TheInspirationSource
The main inspiration came from my personal experience about clavicle fracture. And then I start to research about bone and architecture’s construction.
As for the inspiration of the architecture, Santiago Calatrava’s architectural design inspired me a lot. The reason I chose his works as the inspiration is that his design concepts like to choose human body’s details to develop the appearances and structures of the architectures. I think it was the perfect choice for me.
So after decided that, I start to generalize identical concepts and structures between these two subjects.
Researchon Sketchbook
FabricCombination
Color Inspiration
Detail Design Experiment
02014 Footwear Design Project
HOGANx
HFFA
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Inspiration:
ContemporaryAbstract Chaos
Inspired by the graffiti and the modern abstract art. Using digital print design as a media to present the contemporary feeling, but also give some new idea of color block design.
Theflowingmovementisthemostimportantconceptof the contemporary, it changes time by time. The abstract brush art just like the time flowing and twist all the things together. Make everything become unique and won't happen the same thing again.
Design by Che- Ju Lin
Fabric Accessory
ContemporaryCasual Business
Design by Che- Ju Lin
Fabric Accessory
ContemporaryCasual Business
Design by Che- Ju Lin
Fabric Accessory
ContemporaryCasual Business
Design by Che- Ju Lin
Fabric Accessory
ContemporaryH222
Design by Che- Ju Lin
Fabric Accessory
ContemporaryH222
Design by Che- Ju Lin
Fabric Accessory
ContemporaryInteractive
Design by Che- Ju Lin
Fabric Accessory
ContemporaryRebel
Inspiration:
FashionLust
Main inspirations came from the black and white photography. Less is more. Because of the Main color are simple, so the design will be emphasised.
Strong cutting and using Luxury leather are the key words for this collection. Using red color to highlight some details. Metallic leather also gives some futuristic feeling makes them become more modern and special.
Design by Che- Ju Lin
Fabric Accessory
FahionCasual Business
Design by Che- Ju Lin
Fabric Accessory
FahionCasual Business
Design by Che- Ju Lin
Fabric Accessory
FashionInteractive
Design by Che- Ju Lin
Fabric Accessory
FashionInteractive
Design by Che- Ju Lin
Fabric Accessory
FahionRebel
Design by Che- Ju Lin
Fabric Accessory
FahionRebel
Design by Che- Ju Lin
Fabric Accessory
FahionRebel
Design by Che- Ju Lin
Fabric Accessory
FahionH222
Design by Che- Ju Lin
Fabric Accessory
FahionH222