Jones Consulting Inc.Client: Fort Worth Flyers

Kendall Aragon, Carter WyrschAlexander Nethers, Steven Cruz

Domestic Key Performance Indicators

Source: IBISWorld Source: IBISWorld

Global Key Performance Indicators

4% yearly growth

Between $480-$620 billion

Growing faster than most GDP

rates

Industry Life Cycle

Mature StageSlowed growthTechnological age

Enhances growth

Source: IBISWorld

Trends

Domestic

Social Media, Blogging, and

Advertising

Global

Competition, Sporting Venues,

and Best Experience

Buyer Power High

Supplier Power High

Threat of Substitutes LowThreat of

New Entrants

LowRivalry Among

CompetitorsHigh

Porter’s Five Forces

Fort Worth• Headquarters

Dominican Republic• Global Expansion

Microsoft Access Data Storage

Basic Team Website

Minimal Information Systems

Current Technology

Locations

Company Analysis

Source:360texas.com

Source: www.wikimedia.com

Focused

Industry Wide

Current Strategy

Process Model

Buying a Ticket Process Model

Database Model

Primary Users: - Accounting Department- Sales Department- Marketing Department

Benefits:- Price Adjustments- Targeted Marketing

Schemes- Account For Changing

Trends

Customer Relationship ManagementPh

ased

Impl

emen

tatio

n

Hierarchical Structure

Expensive

Vast Number of Customers

Collaboration Tools

Trading Players

Marketing Agreements

Top-to-Bottom Management Communication

Contract Negotiations

Dashboard

Other Key Financial Measurement Charts and Graphs:- Average Profit Segmentation- Southwest Region Market Share- Social Media Links Activity- Stock Price- MLB Highest Average Attendance- Monthly Profit Figures- Profit Segmentation

Social Media Applications

“Social media outlets demonstrates our commitment to building awareness and a sense of community for our fans”

Instagram

Global Expansion

• Dominican Republic• Why?– Due to its growing customer base– Nearly 17 percent of the MLB’s

ballplayers are coming from the nation, the IBISWorld reports.

Photo: ESPN

Business Intelligence System

Data Mining

More Efficient Advertising Techniques

Demographics

Customer Habits

Purchasing Trends

Prices

Maintain Competition

Social Media AppGoal: Convenience

• Mobile Game Assistance• Easier way to buy tickets• Parking location application• Food/Beverage • Merchandise

Source: Google