Maëva Dupont

Mathilde Leclerc

PRESENTATION

Founded in 1987 San Francisco based Collection of creative lifestyles

MARKET POSITIONNING

Mission statement« Creating opportunities to celebrate the Joy of

Life. »

Inspired by Californian lifestyle: Fresh Inventive Casual Fun Grass-roots oriented

CUSTOMER ENGAGEMENT POINTS

Facebook

Twitter

Hotel matchmaker

Joy of Life club

CUSTOMERS DECISIONS JOURNEY

Inspiration: newsletters, online videos

Planning: hotel matchmaker

Purchase: online booking, phone

Post: join us on Facebook