JIM CHELIUS HR CASE COMPETITIONSponsored by Dow JonesNovember 11, 2013

Vidhi M. ShahDennis FriendDivya PatibandlaChelsea Meyers

Wellness Program

Communication / Branding

Measures

Key Takeaways

Our vision is to foster a culture of health and wellness that results in a productive and

happy workforce

1. Improve Food Habits

Improve Food

Habits

Food Coaching

Discounts

Benefits fair

Portion sizing

Nutritionist visits

2. Health and Risk Factor Assessments

Hea

lth A

sses

smen

ts BMI

Risk factors

Health behaviors

Mental health

Ergonomics

3. Delta Steps – Walking Contest

Fitbit

Point system

Rewards

4. Wellness Education

Education

EAPs

iTriage

Aetna Nurse

Resources for Living

Wellness Coaching

5. Weight Management

• Gym Reimbursement

• Water stations

• Diet improvement

“Tweet” Yourself Well Tuesdays

•12 Weekly challenges

•Grand prize winner

•8 completed challenges win a t-shirt or water bottle

Communication Plan

Branded approach

Social Media

Company intranet

News letter

Info-graphics, posters

Top down support

Flyers

Our Main Partners

•Employees•Aetna•Compensation and Benefits•Legal and compliance•Finance•Communication and marketing

Measures of Success

•Data collection•Program participation•Employee satisfaction surveys•Overall health insurance costs•Absenteeism and claims analytics

Key Takeaways

•5 major components•Tweet Yourself Well Tuesdays•Communication and branding•Enhanced wellness and sense of community