JESSE AGYEPONG

ABOUT ME

Marketing professional with a proven track record of delivering consistent highAdvertising awareness, Brand awareness, Brand Consideration and Revenuegrowth. A social-change agent who partners others in bridging YouthEmployability & Entrepreneurial Gabs

WHAT DOES HE DO

Foundation Brand Consultant

Social-Change Agent “What do you need”

Contact

Jesse Agyepong

@JAAgyepong Jesse Agyepong

Jesseagyepong

+233278 800 001 +233269 600 000

Creating Demand Fulfilling Demand

Events

Branding

PR

Online Activities

Direct Channels

Indirect Channels

Creating Demand Fulfilling Demand

Misalignment

How can you own the customer by sitting in the office

“you cannot be selling to that customer”

“we know the trade”

Instead of spending on trade, you dey do billboards

The target, ebi your own!!!! We dey talk revenue, you dey talk TOMA and Facebook Likes

Go back to why you started!!!

Get CUSTOMERS to try your product and they will love your brand

Get CUSTOMERS to love you brand and they will try your product

The Objective / The KPIs

Defining the customer

Messaging

Is this enough?

Responsibility Mapping(Building the Equity Together)

Is this enough?

Business Planning Processes

Insight Gathering

Bringing POP to the forefront

Delivering on emotional benefit

Choosing the right communication channels

Understanding each others progress

Creating Demand

Fulfilling Demand