JESSE AGYEPONG · Sales Marketing marbeting sales OUR BRAND PERSONALITY You 'Never Know Who's...
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Transcript of JESSE AGYEPONG · Sales Marketing marbeting sales OUR BRAND PERSONALITY You 'Never Know Who's...
JESSE AGYEPONG
ABOUT ME
Marketing professional with a proven track record of delivering consistent highAdvertising awareness, Brand awareness, Brand Consideration and Revenuegrowth. A social-change agent who partners others in bridging YouthEmployability & Entrepreneurial Gabs
WHAT DOES HE DO
Foundation Brand Consultant
Social-Change Agent “What do you need”
Contact
Jesse Agyepong
@JAAgyepong Jesse Agyepong
Jesseagyepong
+233278 800 001 +233269 600 000
Creating Demand Fulfilling Demand
Events
Branding
PR
Online Activities
Direct Channels
Indirect Channels
Creating Demand Fulfilling Demand
Misalignment
How can you own the customer by sitting in the office
“you cannot be selling to that customer”
“we know the trade”
Instead of spending on trade, you dey do billboards
The target, ebi your own!!!! We dey talk revenue, you dey talk TOMA and Facebook Likes
Go back to why you started!!!
Get CUSTOMERS to try your product and they will love your brand
Get CUSTOMERS to love you brand and they will try your product
The Objective / The KPIs
Defining the customer
Messaging
Is this enough?
Responsibility Mapping(Building the Equity Together)
Is this enough?
Business Planning Processes
Insight Gathering
Bringing POP to the forefront
Delivering on emotional benefit
Choosing the right communication channels
Understanding each others progress
Creating Demand
Fulfilling Demand
