January Conference Presentation · 2 JEGI | CLARITY Core Sectors B2B marketing, events and...

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Managing Director

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JEGI | CLARITY Core Sectors

▪ B2B marketing, events and conferences▪ Agency, research and consulting services▪ Business information and info services

B2B Media, Marketing & Information

▪ B2C media and digital publishing▪ Commerce-enabled content and lead gen ▪ Entertainment, video and social content

Consumer Media &Entertainment Content

▪ eCommerce software and solutions▪ Digital advertising & marketing automation▪ Media measurement and marketing analytics

AdTech, MarTech & eCommerce

▪ Talent management▪ Governance, risk and compliance solutions▪ HR and legal data and analytics

RegTech, Legal Tech & Human Capital Management

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Managing Director Managing Director

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New Solutions

Evolved Business Models

Vertical Marketplaces

Active & Decisive Portfolio ManagementScaled

Positioning

Active Pruning

Large Corporate Consolidators

Private Equity Platforms

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acquisition

revenue

“Combining Thomson Financial with Reuters will create one of the two top providers of financial information in the world. Thomson Reuters will be a world leader in electronically delivered critical information and decision support tools for businesses and professionals”

Tom Glocer, CEO Thomson Reuters

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Sales & Trading

Major brands & categories

Healthcare

Enterprise

Tax & Accounting

Media

Legal

Scientific

Investment & Advisory

Source: Thomson Reuters filings

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$7.3 $7.2

$6.6 $6.5

$6.1 $6.1 $6.1

2011 2012 2013 2014 2015 2016 2017

(1.0%) (1.0%)

2.0%

0.0%

(1.0%)

0.5%

2.0%

(0.8%)

1.0%

average In four out of nine years over the

period

Source: Thomson Reuters filings

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Shift from product focus to customer focus

Target growing customer verticals in which they can

be market leadersDrive deeper into customer

channels/ solutions

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Sold Healthcare (Oct 2016)

sale

Focus on growth not scale$12bn revenue in 2015 $5.5bn revenue in 2018

Become smaller to grow faster

revenue

Sold 55% of Finance & Risk (Oct 2018)

cash proceeds revenue

Source: Thomson Reuters filings

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43%

22%

14%

7%

13%

Focus on key verticalsHigh growth underlying markets

Customers where there is a strong channel buyer overlap

80% revenue from professionals at the intersection of commerce

and regulationTax

Corporate

Legal

Source: Thomson Reuters filings

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October 2019

July 2019

November 2018

Global events platform

Legal SaaS

GTM SaaS

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(2.0%)

(1.0%)

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

2009 2010 2011 2012 2013 2014 2015 2016 2017 18Q1 18Q2 18Q3 18Q4 19Q1 19Q2 19Q3 2019 2020 2021

average revenue growth

average revenue growth

average revenue growth

Source: Thomson Reuters filings

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40

50

60

70

80

90

100

Source: S&P Capital IQ

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Sir Richard Winfrey Acquires Local English Newspapers1887

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East Midland Allied Press (EMAP)

Expanded Consumer Reach With Consumer Publications1960-90

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Entered B2B And Became A $2bn+ Revenue Media Powerhouse1995

16Source: S&P Capital IQ

+B2B Media Assets

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Duncan PainterCEO

2016 IPO$1.1bn

16x

EBITDA Multiple

Events

4.8x

EBITDA Multiple

+

2011 2014 2016 20172008 2018 Today

▪ eCommerce data analytics

▪ Driving sales through e-tailers

▪ Subscription model

▪ eCommerce optimization & performance measurement solutions

▪ Going deeper into the solutions set for sales enablement

▪ Consultancy – Deepening the product suite

▪ Marketing effectiveness insights

▪ Digital subscription information

Source: S&P Capital IQ

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Ascential Today: Enabling Consumer Products Companies to Maximize the Product Journey

Sales Product Design

Marketing

Consumer Behavior

Data

✓ Performance & Measurement

✓ Digital Shelf Optimization

✓ Pricing & Promotion

✓ Retail Strategy

25%Revenue Growth H1’ 19

✓ Influencers & Communities

✓ Consumer Motivations

✓ Product & Packaging

✓ Best Practice

✓ Media Strategy & Management

✓ Effectiveness Measurement

✓ Media Optimization

✓ Partnerships

21%EBITDA GrowthH1 ‘19

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… for sharper focus on markets served

… targeting best growth sectors with defensible market leadership potential

… to expand wallet share and ecosystem relevance

… to transform models and margins

… to outperform the category and drive premium valuation in the marketplace

Acquisitions 140Divestitures 61

*Since 2007 Reuters Deal

Acquisitions 17Divestitures 9

*Since 2008 Apax/Guardian Deal

Source: S&P Capital IQ

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Managing Director Managing Director

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1,290 1,282

2010 2019 2010 2019

# Corporate Divestitures (US) Value Corporate Divestitures (US)

2019

234% Increase

2010

$297 mm$89 mm

Average Deal Size – Corporate Divestitures (US)

$115 B$380 B

Source: Pitchbook

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$181

$212$235

$252

Inactives Focused Divestors Frequent M&A Frequent andMaterial M&A

Annual Shareholder

Return6.1% 7.8% 8.9% 9.7%

Focused Divestors

+39%

What $100 Invested In 2005 Returned At The End Of 2015

Source: Bain Capital

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S&P 500 Shareholder Return Since 2010 = 190%

10 Year Return = 450%Acquisitions

Tech

Health

10 Year Return = 308%Acquisitions Divestitures

Assets

10 Year Return = 754%Acquisitions

TALENT ASSESSMENT

METRICS THAT MATTERCHALLENGER

WORKFORCE SURVEYS & ANALYTICS

Divestitures10 Year Return = 484%

Acquisitions Divestitures

Source: S&P Capital IQ

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1.7x

0.9x

2019

2010

Median Revenue Multiples (US)

11.1x

5.6x

2019

2010

Median EBITDA Multiples (US)

Entire M&A market –Revenue multiples increased 73%

89% Increase 98% Increase

Entire M&A market –EBITDA multiples increased 31%

Source: Pitchbook

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Private equity has raised $4.5T in the

past decade$614 $594 $557

$669 $681 $744 $829$1,026

$1,213

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Global PE Dry Powder ($B)

5,111

2019

4,034

2010

Number of firms increasing nearly

30% across the decade

Global # PE Firms

$1,500

$614

Sources: Pitchbook, Prequin

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# M&A Deals With PE Buyer (US) # Corporate Divestitures With PE Buyer (US)

2,7843,883

2010 2019

286

409

2010 2019PE accounts for 62% of all

US M&A DealsPE accounts for 33% of allUS Corporate Divestitures

Source: Pitchbook

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Failure To Understand Future Value

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Action Driven By Short Term Financial Need Instead Of Strategy

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$181

$212$235

$252

Inactives Focused Divestors Frequent M&A Frequent andMaterial M&A

Annual Shareholder

Return6.1% 7.8% 8.9% 9.7%

Focused Divestors

+39%

What $100 Invested In 2005 Returned At The End Of 2015

Source: Bain Capital

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More rigorous approach to portfolio management1

Buyer universe continues to evolve (i.e., PE and cross-border/multi-national)2

PE evolution in divestitures – messy/challenging to value creation/opportunity3

Increasing use of technology, data and analytics in making acquisitions/investment decisions

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Sellers more sophisticated and buyers more demanding in their approach to divestitures (i.e., QofE, Market Study)

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45 corporate divestitures over the past 10 years

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Managing Director Director

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Consumer expectation for engagement is radically redefining digital marketing and raising the bar for technology and marketing services providers.

Identity Graph & CDP

Global Content Workflow & Creation

Performance Marketing Orchestration

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First transaction facilitated online?

First secure retail transaction on the Internet?

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Global eCommerce Growth & Retail Share($ trillions)

$1.1 $1.3 $1.7 $1.9$2.4

$2.8$3.4 $4.0

$4.8

$5.8

5.10%6.30%

7.40%8.60%

10.40% 10.2%

11.7%

13.5%15.3%

17.3%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

20.00%

0

1

2

3

4

5

6

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2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

Global eCommerce Sales

% of Total Global Retail Sales

17% Retail

Share in 2022

Source: eMarketer

20.29% Growth (CAGR)

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Digital Marketing & Commerce Tech Stack

Over $75 BN in Stack M&A in Last 5 Years

6Source: Acute Market Reports, JEGI

Global Digital Commerce Software Market($ billions)

$5.3 $6.3 $7.5 $8.9$10.6

$12.7$15.1

$18.0$21.4

2018 2019 2020 2021 2022 2023 2024 2025 2026

19.1% CAGR

19% Growth (CAGR)

$21+ BN Software Spend per

Year

7Source: MarketsandMarkets, Zion Market Research and JEGI

Global Digital Transformation Industry($ billions)

$151$290

$404$665

$927

2015 2018 2020 2023 2025

18.1% CAGR

The Transaction is the Experience

8Source: eMarketer

US Advertising Spend by Category($ billions)

$109$129 $151 $172 $188 $202

$72$70

$71$70

$70$69

$42$39

$36$34

$32$31

$224$239

$259$277

$290$302

2018 2019 2020 2021 2022 2023

Digital surpasses traditional

spend

Mobile-First:2/3+ Mobile

5G AcceleratesChange

AdSpend

Digital

TV

Other

9Sources: Acute Market Reports, 451 Research, MarketsandMarkets, Forrester, Statista, PwC1) eCommerce CAGR is 2018 – 2022; other CAGR figures are 2018 – 2023

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Brand Family

Execution Production Workflow Integration

DigitalChannels PLA

Versioning Mobile PLAs Video Ad Product Specs Reviews & UGC

Parent Corporation:

Digital Assets

Localization Geography Language Culture

Affiliate/Partner Marketing

Product Images Video Lifestyle ScenesAR/VR

Visual Merchandising

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(Technology & Workflow) (Integration, Dynamic Delivery and Iteration)

(Plan, Produce, Manage) (Technology & Workflow)

Global Content Creation and Workflow

Tagged

SupplierGateway

SupplierEnablement

Services

Social

eComm

Mktg

Partners

FTPImage, Motion

& Sound

3D Visualization

Digital + Interactive

Creative Resource Management and Deployment Platform

Studios & Content

Labs

Tagged

SupplierGateway

SupplierEnablement

Services

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Search Term

Review Site

Brick & Mortar

DTC Brand

Sponsored Placements

Product Listings

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1. Journey and destination controlled by the 3 major tech platforms

2. Massive amount of unstructured data from multiple sources

3. Restrictions on access to “traditional” digital marketing data with increasing regulations

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▪ Persona Development▪ Identity Graphing▪ Purchase Patterns▪ Lifetime Value▪ Location Data▪ A/B Testing

▪ Data Science▪ Predictive Analytics▪ Optimization

▪ Marketplace/Amazon Advertising

▪ Paid Search & PLA ▪ Paid Social▪ Programmatic▪ Affiliate▪ SEO▪ CRM & Email▪ Creative Services

▪ Persona Development▪ Identity Graphing▪ Purchase Patterns▪ Lifetime Value▪ Location Data▪ A/B Testing

▪ Data Science▪ Predictive Analytics▪ Optimization

Digital performance marketing deploying expert practitioners and platforms to deliver results across the "Triopoly"

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Integration of Customer Data Platforms and the Identity Graph

16Source: Emailvendorselection.com

Demographic

Behavioral

Engagement

Transactional

Mobile / Device

Email

Web / IP

Mobile

Social

Offline

Marketer-managed system that creates a persistent, auto-appending and unified customer database that is accessible to other systems

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Robust database that stores identifiers that correlate with individual customers

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Known & Unknown User Interaction

✓ Site Visits✓ Mobile Visits✓ Geofencing✓ Direct Mail✓ Search✓ Social✓ Email

Profiled Users with Digital IDs

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2

Identity Graph

Integrated Data Lake

IP, Email, and Mobile Graph

PRIZM

PRIZM

15

29

10

1

2

3 3

Execution

2.4

1.6

17.3

Search Conversion

ConversionSocial

Display In-Store

Distribution Partners Attributions & ScoringExecute Against

Audience1

2

3

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• The opportunity is massive• The customer journey and experience is the product• Fast movers are addressing a complex market need, across

➢ Content and ecommerce execution➢ Performance marketing; and➢ Customer data and identity

• Leaders are tightly integrated with clients, and• It's all powered by technology infrastructure

Pace of PE investing and strategic acquisitions will accelerate

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