Post on 05-Apr-2018
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James Walter Thompson
Presented By:-
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Basic Information
J W T Type :- Subsidiary of WPP Group
Industry :- Advertising
Founded :- (1864)
Headquarters :- New York, New York, USA
Website :- JWT.com
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INCEPTION
Was founded in 1864 in New York, USA.
Founder was William James Carlton.
The first name of JWT was Carlton's company. JWT was named Adweek magazine's 2009
"Global Agency of the Year.
The first agency to create its own televisionChristmas special in 2009.
The first full-service advertising agency
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Worldwide Chairman and Global CEO
Bob Jeffrey
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CEO INDIAColvyn Harris
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INTRODUCTION
JWT is one of the largest advertising agencies inthe United States and the fourth-largest in theworld.
It was acquired by WPP Group in 1987. In 2005,the agency was "relaunched" by dropping thenameJ. Walter Thompson in exchange forJWT.
It is one of the key companies of Sir Martin
Sorrell's WPP Group (NASDAQ:WPPGY).
JWT's network has nearly 10,000 employees inmore than 200 offices in over 90 countries, whoserve over 1,200 clients.
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J W T
claims to be the first agency
MilestonesBuild the first full-service advertising agency.
Create the first international network. Its London office opened in
1899. By 1930, the agency had established offices in some 30 countries.
Pioneer ad careers for women. It hired the first female creative director in
1908.
Create the first-ever testimonial ad (it was for Pond's Cold Cream), in
1925.
Invent the grilled cheese sandwich for its client Kraft in 1930.
Produce the first-ever TV commercial in 1939.
Develop account planning in 1968. Stephen King is considered the father
of account planning.
Create the first advertisement in Second Life (Ford Argentina)
Be the first agency to create its own television Christmas special in
2009, Macy's "Yes, Virginia" (JWT New York)
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Contd
Macy's
Nestl
Nokia
Rolex
Royal Caribbean
Shell
Tim Hortons
Unilever United States Marine Corps
Transamerica
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AWARDS AND HONOURS
JWT Mumbai won a gold medal ,one Silver
and two bronzes medal in; Inter Publicity
took home a Finalist award.
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Contd
JWT Dubai makes history at the Louvre.
JWT Dubai lead the region at the New YorkFestivals Awards.
Saudi Telecom awards business to JWT Riyadh. JWT tops ME advertising awards with five wins.
JWT most awarded network agency at thisyear's MENA Cristals.
JWT Dubai attribute Lynx 'Agency of the Year'win to cohesive regional network.
JWT MENA launches JWT Experience to addressthe differences in consumer roles.
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Contd
In winning medals in highly competitive categories such as TV
Campaign of the Year, Print Campaign of the Year, Outdoor
Campaign of the Year, and Integrated Campaign of the Year,
JWT asserted its dominance of the awards and firmly
established its reputation for developing high-impact andworld-class
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AD CAMPAIGNS
Pepsi Snaps Ties with JWT for Quaker, Ropes in BBDO.
JWT SHANGHAI AND SAMSONITE BRING HOME FIRST GRANDPRIX LION FOR MAINLAND CHINA
DENIZEN BRAND AND JWT/XM LAUNCH NEW CAMPAIGN
FOR SPRING AND SUMMER THAT INSPIRES YOUNG PEOPLE TOFIT OUT, START UP
JWT EXPLORES RISE OF SOCIAL COMMERCE.
JWT BRINGS BRANDZ DATA TO LIFE WITH THE LAUNCH OF
BRAND TOYS, THE WORLDS FIRST BRAND VISUALIZATIONTOOL.
JWT EXPLORES TRAVEL TREND.
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Thank you