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James Walter Thompson

Presented By:-

http://en.wikipedia.org/wiki/File:JWT_LOGO.png

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Basic Information

J W T Type :- Subsidiary of WPP Group

Industry :- Advertising

Founded :- (1864)

Headquarters :- New York, New York, USA

Website :- JWT.com

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INCEPTION

Was founded in 1864 in New York, USA.

Founder was William James Carlton.

The first name of JWT was Carlton's company. JWT was named Adweek magazine's 2009

"Global Agency of the Year.

The first agency to create its own televisionChristmas special in 2009.

The first full-service advertising agency

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Worldwide Chairman and Global CEO

Bob Jeffrey

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CEO INDIAColvyn Harris

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INTRODUCTION

JWT is one of the largest advertising agencies inthe United States and the fourth-largest in theworld.

It was acquired by WPP Group in 1987. In 2005,the agency was "relaunched" by dropping thenameJ. Walter Thompson in exchange forJWT.

It is one of the key companies of Sir Martin

Sorrell's WPP Group (NASDAQ:WPPGY).

JWT's network has nearly 10,000 employees inmore than 200 offices in over 90 countries, whoserve over 1,200 clients.

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J W T

claims to be the first agency

MilestonesBuild the first full-service advertising agency.

Create the first international network. Its London office opened in

1899. By 1930, the agency had established offices in some 30 countries.

Pioneer ad careers for women. It hired the first female creative director in

1908.

Create the first-ever testimonial ad (it was for Pond's Cold Cream), in

1925.

Invent the grilled cheese sandwich for its client Kraft in 1930.

Produce the first-ever TV commercial in 1939.

Develop account planning in 1968. Stephen King is considered the father

of account planning.

Create the first advertisement in Second Life (Ford Argentina)

Be the first agency to create its own television Christmas special in

2009, Macy's "Yes, Virginia" (JWT New York)

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Contd

Macy's

Nestl

Nokia

Rolex

Royal Caribbean

Shell

Tim Hortons

Unilever United States Marine Corps

Transamerica

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AWARDS AND HONOURS

JWT Mumbai won a gold medal ,one Silver

and two bronzes medal in; Inter Publicity

took home a Finalist award.

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Contd

JWT Dubai makes history at the Louvre.

JWT Dubai lead the region at the New YorkFestivals Awards.

Saudi Telecom awards business to JWT Riyadh. JWT tops ME advertising awards with five wins.

JWT most awarded network agency at thisyear's MENA Cristals.

JWT Dubai attribute Lynx 'Agency of the Year'win to cohesive regional network.

JWT MENA launches JWT Experience to addressthe differences in consumer roles.

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Contd

In winning medals in highly competitive categories such as TV

Campaign of the Year, Print Campaign of the Year, Outdoor

Campaign of the Year, and Integrated Campaign of the Year,

JWT asserted its dominance of the awards and firmly

established its reputation for developing high-impact andworld-class

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AD CAMPAIGNS

Pepsi Snaps Ties with JWT for Quaker, Ropes in BBDO.

JWT SHANGHAI AND SAMSONITE BRING HOME FIRST GRANDPRIX LION FOR MAINLAND CHINA

DENIZEN BRAND AND JWT/XM LAUNCH NEW CAMPAIGN

FOR SPRING AND SUMMER THAT INSPIRES YOUNG PEOPLE TOFIT OUT, START UP

JWT EXPLORES RISE OF SOCIAL COMMERCE.

JWT BRINGS BRANDZ DATA TO LIFE WITH THE LAUNCH OF

BRAND TOYS, THE WORLDS FIRST BRAND VISUALIZATIONTOOL.

JWT EXPLORES TRAVEL TREND.

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Thank you