James Parton, Twilio, Mashery Business of APIs London 2012

Communication APIs in 15 mins (ish!)

James Parton Director of European Marketing, Twilio

@jamesparton

Tuesday, 6 November 12

Why should you care?

Data from Tomi Ahonen, May & September 2012

Telecommunications is a $1 trillion industry

5.9 billion people use SMS

x2.5 Data from Tomi Ahonen, May & September 2012

5.9 billion people use SMS

x2.5 Data from Tomi Ahonen, May & September 2012

x34,560 faster open rate

x5 open rate21% higher response rate

INTERNET

CopperTuesday, 6 November 12

INTERNET

Copper

Switching

INTERNET

Copper

Switching

Innovation

INTERNET

Copper

Switching

TELECOM

Copper

Switching

Copper

Switching

The Communications Landscape

Landline

Provide landlines (WiFi)

Landline

Mobile

Provide mobile lines(WiFi)

Landline

Mobile

Over The Top (OTT)

Use other peoples networks to deliver

their services(Digital Cuckoo!)

Landline

Mobile

Over The Top (OTT)

Virtualize Telco capabilities in the cloud and directly

connect into networks

Landline

Mobile

Over The Top (OTT)

Legacy

Landline

Mobile

Over The Top (OTT)

Legacy Software

Why Software is Eating... Telecommunications

Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501

• Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications...

- The innovation void is being filled by software companies, not Telco’s

• So why is it now all about Software?

- Software people think web first. This style of thinking is inherently open

- Software people think collaboratively - APIs, collaborative working, open source

• So why is it now all about Software?

- Software people think web first. This style of thinking is inherently open

- Software people think collaboratively - APIs, collaborative working, open source

- Software people think about building communities & ecosystems - DOers

Communication APIs

Buy a number and have a working app in 5 minutesWatch this to see proof :)

TELECOM

Copper

Switching

TELECOM

Copper

Switching

twilio

Innovation

TELECOM

Copper

Switching

twilio

What can you build?Contact Centers Two-factor Auth

Call Tracking Click to Call WorkflowAutomation

...and the weird & wonderful

http://bumblephone.com http://ajaxthedog.comMichael Newman

TEDx UCLA

Recommend ReadingAlan Quaylehttp://www.alanquayle.com

Tomi Ahonenhttp://communities-dominate.blogs.com/brands/

Disruptive Wirelesshttp://disruptivewireless.blogspot.co.uk/

Martin Geddeshttp://www.martingeddes.com/

Telco 2.0http://www.telco2.net/blog/

Contact Info

@jamespartontwilio.com

James Parton, Twilio, Mashery Business of APIs London 2012

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