Post on 13-May-2015
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Friends Tweets & ChangeTHE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
Instructor: Andrew Hoffman
facebookDay 3
Wednesday, January 5, 2011
Background of Facebook
CEO Mark ZuckerbergCo-Founded Facebook in dorm room at Harvard in 2004Had a movie made about it
44% of all sharing online happened on Facebook in 2010 according to AddThis
750 Million photos were added over New Year’s weekend this year
Just receive another $50 Million in FundingEstimate worth $50Billion - Up from $33Billion in September ’10
Fastest growing segment is 18-24 Yr Olds (US only)
Wednesday, January 5, 2011
2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes
Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)
Relationship Status43,460,516 Relationship status changes to “Single”3,025,791 to “It’s Complicated”28,460,516 to “In a Relationship”5,974,574 to “Engaged”36,774,801 to “Married”
2010 Year In Review
Stats From Facebook
Wednesday, January 5, 2011
Chilean Mine Traffic Pattern
Wednesday, January 5, 2011
Top Status Trends of 2010
Stats From Facebook
Wednesday, January 5, 2011
Facebook vs. Myspace
November 2010 Unique Visitors
Facebook - 132,665,694to
Myspace - 51,874,016
Stats From Compete.com
Wednesday, January 5, 2011
Facebook Demographics
Key Takeaways:1. According to e-Marketer, there
are 206.2 million US internet users. That means 71.2% of the US web audience is on Facebook.
2. The 18-24 (college) demographic grew the fastest at 74% in one year.
3. Perhaps Facebook’s new “Like” structure drove this metric, but liking “Drugs” is up 1131.9% this year.
Stats From 1/4/10 - 1/4/11 istrategylabs.com
Wednesday, January 5, 2011
1.Networking with other Platforms
2.Creating a Resource
3.Creating Contests that Include Participation
4.Empowering Pre-Existing Pages
5.Targeting the Proper Demographic
5 Things For Successful Fan Page
Wednesday, January 5, 2011
Vitamin Water
Facebook Flavor: Connect
Black Cherry Lime - March 2010
Sarah from Illinois—$5,000
Wednesday, January 5, 2011
2011 Ford Explorer
30,000 fans prior to launch - Successful number to Ford
http://www.facebook.com/FordExplorer
923 Other People have posted their own Explorer Pics
Wednesday, January 5, 2011
Profile Topics
Status Updates
Privacy Settings
Fan Pages
Groups
Pictures
Events
Applications & Games
Review Items
Wednesday, January 5, 2011