by Jason Haddock

@Jason_Haddock

Thinking

SARATOGA @SaratogaSA

DESIGN

Breaking the Glass Ceiling

Businesses are still behaving as if they are in the Industrial Age

The Innovation Life Cycle

Source: Roger Martin – The Design of Business

Business Strategy

Analytical Thinking Intuitive Thinking

100% Reliability 100% Validity

1907 1970 2000 20100%

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OthersEducationMBA

MBAMBA’s account for more than 25% of all post graduate degrees today

Charles Saunders Pierce1839 - 1914

Business Strategy

Analytical Thinking Intuitive Thinking

100% Reliability 100% ValidityDesign Thinking

Wicked Problems

Why Design Thinking?

Design ThinkingEmpathise

Define

Ideate

Prototype

Test

Empathise

EmpathiseActive Listening Immersion

T-Shaped People

TDepth of Expertise

Breadth of Knowledge

Empathy Cross Discipline

T-Shaped People

III

T-Shaped People

TTT

Multiple Partial Views Source: Vantage Point (Columbia Films)

Define

Story TellingSynthesisInsights

If I had 20 days to Solve a problemI would take 19 to define it

Albert Einstein

Ideate

CreativityMulti-disciplinaryRadical Thinking

Prototype

TactileRepresentativeInteractive

Sinus Surgery Tool

Source: IDEO

Sinus Surgery Tool

Source: IDEO

Kaiser Permanente Source: IDEO

Test

AnalyseFeedback & LearnFurther Refine Idea

Design ThinkingEmpathise

Define

Ideate

Prototype

Test

There is a fundamental opportunity for business today to impact and address these social problems, this is the largest business opportunity we see.

Michael Porter @ TEDGlobal 2013

Thank YouQuestions?

@Jason_Haddock

jasonh@saratoga.co.za