J Haddock - TFG Innovation Day 2015 16x9
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by Jason Haddock @Jason_Haddock Thinking SARATOGA @SaratogaSA DESIGN
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Transcript of J Haddock - TFG Innovation Day 2015 16x9
by Jason Haddock
@Jason_Haddock
Thinking
SARATOGA @SaratogaSA
DESIGN
Breaking the Glass Ceiling
Businesses are still behaving as if they are in the Industrial Age
The Innovation Life Cycle
Source: Roger Martin – The Design of Business
Business Strategy
Analytical Thinking Intuitive Thinking
100% Reliability 100% Validity
1907 1970 2000 20100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OthersEducationMBA
MBAMBA’s account for more than 25% of all post graduate degrees today
Charles Saunders Pierce1839 - 1914
Business Strategy
Analytical Thinking Intuitive Thinking
100% Reliability 100% ValidityDesign Thinking
Wicked Problems
Why Design Thinking?
Design ThinkingEmpathise
Define
Ideate
Prototype
Test
Empathise
EmpathiseActive Listening Immersion
T-Shaped People
TDepth of Expertise
Breadth of Knowledge
Empathy Cross Discipline
T-Shaped People
III
T-Shaped People
TTT
Multiple Partial Views Source: Vantage Point (Columbia Films)
Define
Story TellingSynthesisInsights
If I had 20 days to Solve a problemI would take 19 to define it
Albert Einstein
Ideate
CreativityMulti-disciplinaryRadical Thinking
Prototype
TactileRepresentativeInteractive
Sinus Surgery Tool
Source: IDEO
Sinus Surgery Tool
Source: IDEO
Kaiser Permanente Source: IDEO
Test
AnalyseFeedback & LearnFurther Refine Idea
Design ThinkingEmpathise
Define
Ideate
Prototype
Test
There is a fundamental opportunity for business today to impact and address these social problems, this is the largest business opportunity we see.
Michael Porter @ TEDGlobal 2013
