Institutional Web Management Workshop 2003

Supporting Our Users

Steve Musgrave13th June, 2003

Vertical Learning Environment to Community Portal

project vision

‘A resort that has been reshaped physically and spiritually and represented as a major visitor destination of national and international status.’

Sea Changes Report

a need for regeneration- Once –• Blackpool –Prototype Holiday Experience• Combined Seaside Resort with the World’s Best Entertainment

and Amusement• Attractive Accommodation and Leisure – Accessible, Affordable,

Popular and Successful

- Now -• More Competitive Leisure Environment• High Unemployment and Seasonal Dependency• Lack of Recent Town wide Investment• Decline in Visitation, Marred National Reputation• £74 Billion UK Tourism Market (2001), only £0.56 Billion Spent

in Blackpool and falling

28%30%UnskilledDE

22%34%SkilledC2

28%28%SupervisoryC1

22%8%ProfessionalAB

UKBlackpoolMarket

• Holistic Approach – Totality of Experience• Quality as the Universal Driver- ‘Embedding a Culture of

Quality’• Gaming Fundamental to Faster Implementation• Internationally Scaled Transformation - A National Priority• In Partnership with Local, Regional, National Government,

Institutional and Private Stakeholders • Regenerate Blackpool’s Unique Tourist Assets

the elements of a solution

ComputerAnimate

Illuminations

Search Lights Media Canopy Sky Lasers Media Kiosks Light Towers

the scale of the impact

• Powerful vision-totality of experience.• Scale of transformation and impact must be

regional, national and ultimately international. • Embedding a culture of quality.• A regional and national policy priority.• Benefits and improvements for local residents.

considerable economic impact

• Employment:– Construction would create 1,250 jobs (FTE)– 20,000+ direct jobs on site in the new development– 12,250 jobs created or safeguarded as a result of additional

multiplier impacts;– Overall net impact: 33,500+ jobs supported as a result of the

Masterplan

Fifteen Billion Pounds over Twenty Years

Gaming

Vertical Learning Environment to Community Portal

Blackpool Interactive Grid

Broadband Interactive Grid

Vertical Learning EnvironmentUniversity

College

School

LearningResources

PDP

Portal

Portal

Educ

atio

n

Hea

lth

Cou

ncil

Priv

ate

Sect

or

Infrastructure

City Learning Centre

College/Council Collaboration

Granada Learnwise

Users Users

Fretwell DowningEBS

Council CollegeSchools

Regional Broadband Consortia

CETIS

http://www.cetis.ac.ukcetis

DeploymentVLE Component

LibraryComponent

SRS Component

MessageServer/ESB/MOM

Directory Service

CETIS

http://www.cetis.ac.ukcetis

Vertical IntegrationMulti-InstitutionalLearning ObjectRepository

eDUCATION Environment

Local

Regional

National

VLE

MLE Institutional Portal

Community Portal

Yorkshire Forward

NW eRepository

College On-Line

JORUM

UK-online