IWMW 2015 - Marry Creativity with Management Complexity
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IWMW 2015 Marrying Creativity with Management Complexity The key to digital transformation Robert van Tol Precedent Senior Strategy & Creative Consultant Samuel Sanders KPMG Senior Manager HE Transformational Change
Transcript of IWMW 2015 - Marry Creativity with Management Complexity
IWMW 2015
Marrying Creativity with Management ComplexityThe key to digital transformation
Robert van TolPrecedent Senior Strategy & Creative Consultant
Samuel SandersKPMG Senior Manager HE Transformational Change
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LOVESTRANSFORMATION
EVERYONE
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MARRYINGTWO ODD BEDFELLOWS
BUT IT MEANS
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CREATIVITYWHICH IS HARD TO MANAGE
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COMPLEXITYWHICH IS HARD TO INNOVATE
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Being Digital
Restructure Digital Team
Develop Transitional
Support
PGT Experience
Embrace Uncertainty & Disruption
Acquire New Digital Skills
Research Experience
Access Support
Stop trying to Copy
Factor in Existing
Programmes
Student Self-Monitoring
New Digital Markets
Improve Change
Confidence
Become Digital First
UG Experience
New Digital Qualifications
Cultural Change
Change Enablers
Areas of Change
DigitalPedagogy
Lifelong Learning
Narrow gap for Distance
Learners
Reformulate Alumni
CHALLENGE 1SO MUCH TO DO
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SMALL fixes
EXPERIENCE improvements
TRANSFORM the culture, processes,
systems, structures, skills
SOLUTIONWORK IN PARALLEL
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Not a Business As Usual activity
(Usually) not with existing skills
Not on existing budgets
Not with existing corporate oversight
SOLUTIONBETTER RESOURCE
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It’s a global marketplace
It’s an arms race
There is no done
CHALLENGE 2IT’S A (POLITE) WAR
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digital physicalin experience, investment, priority, & numbers
Programmer
Web Manager
Head of Digital
Chief Experience OfficerLevel in theOrganisation
95 00 05 15 2010
Digital Manager
Webmaster
SOLUTIONAPPOINT A GENERAL
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You can win by PLAGIARISING
What is everyone else doing = HISTORY
Me too = FAILURE
Differentiate | Unique | Novel | Quirky | Relational
SOLUTIONWIN YOUR BATTLE
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CREATIVITY
insight-lead
radical idea seeking
customer driven
constraints limited
fashion influenced
MANAGEMENT
finance-lead
consensus seeking
agenda driven
resource limited
ego influenced
CHALLENGE 3HARNESS THE TWO
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CREATIVITY
COMPLEXITY
Outsider, looking in, with needs
Insider, looking out, to deliver
SOLUTIONUSE TWO LENS
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shared idea
lived experience
how it works
effective plumbing
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Digital is the panacea, we
just don’t know how it works
or what we’re trying to solve“
CHALLENGE 4COMPLEXITY
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Complexity & Capacity
CHANGE
Change Fatigue Culture & Consensus
Propensity to Borrow
Change Discipline
Money
CHALLENGEMULTI-COMPLEXITY
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Capacity and (to a lesser degree) capability
Proving a positive RoI
Effectiveness of core business processes
Broader IT infrastructure / dependencies
Clarity of strategy and expectations
CHALLENGEMULTI-COMPLEXITY
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Understand your ‘business’ from a
‘customer’ perspective
Identify the dependencies
Set realistic targets and
expectations
Be ‘customer-centric’
Digital doesn’t exist in isolation
Don’t run before you can walk
SOLUTIONHOLISTIC VIEW
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Cost the entirety of the change
Develop robust benefits
assumptions but have faith
Measure the results and (again) be
honest
Be honest
The tide is inescapable
Robust benefits management
SOLUTIONHOLISTIC VIEW
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Utilise your existing talent
Bring the institution with you
Understand this is a journey, not a
single leap
Bring together your collective
capability
Foster buy-in / ownership
No short cuts to success
Above all, recognisethis is a people challenge not a technology challenge
SOLUTIONHOLISTIC VIEW
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IF YOU WERE FOUNDEDHOW WOULD YOU LOOK
TODAY?
GOOD QUESTION
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