iVengo Mobile presented new technologies in mobile advertising

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Transcript of iVengo Mobile presented new technologies in mobile advertising

THE LATEST THINGS IN MOBILE TECHNOLOGIES FOR ADVERTISERS

Igor Eremin, CEO

iVengo Mobile is one of the largest Russian mobile advertising networks with the transparent traffic from famous publishers. The company provides high quality media campaigns in the mobile segment for world famous international brands.

№160

120

500

>70%

20%

10%

among Russian mobile networks in the ratings of the experience of cooperation, the valuation of providing service and the level of prompted or spontaneous awareness*

mio users

mio impressions per month

mobile publishers

Russia

CIS

far-abroad countries

*Digital Agency Rating 2014 AdIndex.ru

traffic

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About us

We are the only mobile ad network in Russia with transparent traffic and «white list» of apps with a such range of exclusive publishers. More than 500 mobile apps are connected to iVengo Mobile network.

Premium publishers

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SPEARS UPGRADE U TVMOSCOW24 SPORTBOX PEERS TV

FORBES TOPGEAR LENTA.RU GAZETA.RU VESTI AIFRAMBLER NEWS

LIKE FM AVTORADIO 101.RU DETSKOYERADIO

COMEDYRADIO

RADIOROMANTIKA

RADIOENERGY

RELAX.FM LITRES RECIPES BYJ.VYSOTSKAJA

TOPFACE TRANSLATE.RU VSETVLIVEJOURNAL MOBILE WEBSITES

CHAMPIONAT

UNUSUAL APPROACH TO REGULAR FORMATS

Fullscreen preloader Scratch banner

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FULLSCREEN PRELOADER is a fullscreen mobile banner, which is shown above body content

shown in the first seconds after a mobile app was launched

clickable

entirely interactive (with HTML5 technologies): possible to contain several active links, video, sound, etc.

the most widespread mobile format

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SCRATCH BANNER is a gaming banner with a wiping layer, which covers an advertising message

an advertising message appears after user swipes a covering layer of a banner there are two layers in each banner: the layer of wiping (the first cover that is required to wipe) and the bottom layer (advertising message) it’s an original format with gaming action high user engagement

catchy format

Scratch banner(customized fullscreen)

Clicks:20 000

Targeting:GEO = Moscow and its regioniOS/Android; F=3Auto, Media, Lifestyle,Finance, Sport, Interior and design

Period:November – December 2014

Format: HTML-5 Scratch banner

Let’s give a lottery game!

Client: NIKA Watch factory

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Clicks:2 000

Targeting:GEO = Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Nizhny Novgorod, Samara, Ufa,Novosibirsk, Rostov-on-Don, Simpheropol, Perm, iOS/Android, smartphones

Period:March 2015

Format: Scratch bаnner

«Unfreeze prices» concept

Client: Peugeot

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Impressions:300 000

Targeting:GEO = RussiaiOS/Android/WebVesti.ru

Period:March 2015

Format: Cube bаnner

Multiple offers at one place

Client: Audi

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Impressions:1 700 000

Targeting:GEO = Russia, IOS/AndroidSmartphones/tabletsApps for women

Period:December 2014 – February 2015

Format: Mobile video

CTR: 14%

Mobile video with conversion to installs

Client: L’OREAL MAKEUP GENIUS

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The next big thingMobile video with “To buy” button

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Link to the Rambler-Kassa service to buy a ticket to the cinema

How it works

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User launches a downloaded app in his/her

smartphone/tablet

Right after the app was launched a video ad banner appears

Sales right in mobile videos or pictures

IKEA linked its online store tools to pictures in its blog

Manorlive retailer added links to its shopping cart

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THE FUTURE IS ABOUT INTEGRATION SALES CHANNELS TO MOBILE

PUBLISHERS

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Clients and partners

Agencies

Clients

2116

PRODUCTION SPECIAL PROJECTS DEVELOPMENTbanners

landing pagesmobile websites

realization & supporttracking & post-PR

Our services

YOUR BRAND IS IN THE HANDS OF CONSUMERS

Moscow, 123317Schmitovskiy str, 20

+7 495 981 00 01info@i-vengo.comwww.i-vengo.com