ITP / SED Day 4

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Fourth day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ Contents: Scenarios,

Transcript of ITP / SED Day 4

— www.nordkapp.fi— @Nordkapp

Strategy & Experience Design

ITP 2011Aalto University School of Economics

Sami NiemeläCreative Director, Nordkapp

sami.niemela@gmail.com@samin

04Friday, June 10, 2011

— www.nordkapp.fi— @Nordkapp

Today

—Scenarios—Concept design and ideation

Friday, June 10, 2011

Scenarios

Friday, June 10, 2011

http://vimeo.com/14939329

Friday, June 10, 2011

http://research.nokia.com/morph

Friday, June 10, 2011

http://research.nokia.com/morph

Friday, June 10, 2011

Scenarios are stories put in context. They are about the future and how things should work.

e.g. “Future of insurance”

Friday, June 10, 2011

Scenarios help to iterate and communicate of the main use cases.

Friday, June 10, 2011

— Functionalities, but not details— Interesting details + sidetracks— How things feel — How they are perceived

Friday, June 10, 2011

Build your touchpoints into a scenario that supports the work so far. Write, draw, sketch–anything goes.

45MINUTES

Friday, June 10, 2011

Concept Design

Friday, June 10, 2011

Step 1: 100 ideas on “How could we make Helsinkia more bike-friendly city?”

30MINUTES

Friday, June 10, 2011

Step 2: Voting. Everyone has 3 votes to use

15MINUTES

Friday, June 10, 2011

Step 3: Each group chooses a concept, and draws it out: What, to whom, why and how?

30MINUTES

Friday, June 10, 2011

Document your work: add the scenarios to what you’ve done so far.

TUEHOMEWORK

WHERE?sami.niemela@gmail.com w/ title “GROUPNAME Scenarios ” print out a copy, hang it on the wall.

Friday, June 10, 2011

Q&A!

Friday, June 10, 2011

thanks—see you next month!

Friday, June 10, 2011