Post on 28-Jan-2015
description
— www.nordkapp.fi— @Nordkapp
Strategy & Experience Design
ITP 2011Aalto University School of Economics
Sami NiemeläCreative Director, Nordkapp
sami.niemela@gmail.com@samin
03Thursday, June 9, 2011
http://vimeo.com/8217311
Mag+
Thursday, June 9, 2011
http://vimeo.com/8217311
Mag+
Thursday, June 9, 2011
DesignPrinciples
Thursday, June 9, 2011
Thursday, June 9, 2011
TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS
User data &individual drivers
User 1
User 2
User 3
User 4
Design principles
D1
D2
D3
D4
D5
D6
D7
Clustering
Business & enviroment
Analysis &selection
Scenarios & Concepts
C1
C2
C3
Fulfilling
Thursday, June 9, 2011
Design for people, not the system.
Thursday, June 9, 2011
Thursday, June 9, 2011
Thursday, June 9, 2011
A Design Principle is a high-level concept that guides your desing process. It sets a direction and a goal to reach out to.
e.g. “Support one hand use”
Thursday, June 9, 2011
Design Drivers are more persona- based, and make your work tick by setting the tone of your daily decisions
e.g. “Simplicity”
Thursday, June 9, 2011
Title Text
Thursday, June 9, 2011
Draw a concept map of your persona’s main possible drivers
30MINUTES
Thursday, June 9, 2011
Thursday, June 9, 2011
On a sheets of flipboard paper,sketch as many tentative principles as you can. Write them into a short and concise sentence.
45MINUTES
Thursday, June 9, 2011
Of previous list, pick your final design principles (apprx 3-7)
15MINUTES
WHERE?sami.niemela@gmail.com w/ title “SED Principles and Drivers” print out a copy for thursday, hang it on the wall.
Thursday, June 9, 2011
DESIGN PRINCIPLES
Thursday, June 9, 2011
CustomerJourneys
Thursday, June 9, 2011
Journeys consist of touchpoints, moments of interaction along the way
Thursday, June 9, 2011
TOUCHPOINTS
http://kipworks.com/upmc_holisticbook.pdf
Thursday, June 9, 2011
SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE …
Thursday, June 9, 2011
PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEAR
Thursday, June 9, 2011
Scenario is a series of touchpoints, a flow put into a context.
e.g. “Lisa applies for a new drivers licence.”
Thursday, June 9, 2011
Let’s practice;
Thursday, June 9, 2011
What are they key touchpoints for your personas along their journey?
45MINUTES
Thursday, June 9, 2011
http://www.servicedesigntools.org/tools/8
Thursday, June 9, 2011
Document your work: personas, design principles and touchpoints.
FRIHOMEWORK
WHERE?sami.niemela@gmail.com w/ title “GROUPNAME Persona ” print out a copy, hang it on the wall.
Thursday, June 9, 2011
Q&A!
Thursday, June 9, 2011
The End—see you tomorrow at 10 am
Thursday, June 9, 2011