ITP / SED Day 3
29
— www.nordkapp.fi — @Nordkapp Strategy & Experience Design ITP 2011 Aalto University School of Economics Sami Niemelä Creative Director, Nordkapp [email protected] @samin 03 Thursday, June 9, 2011
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The third day of lectures from Aalto University School of Economics' ITP summer programme's Strategy and Experience. https://itp.hse.fi/ Contents: design principles and drivers
Transcript of ITP / SED Day 3
— www.nordkapp.fi— @Nordkapp
Strategy & Experience Design
ITP 2011Aalto University School of Economics
Sami NiemeläCreative Director, Nordkapp
[email protected]@samin
03Thursday, June 9, 2011
http://vimeo.com/8217311
Mag+
Thursday, June 9, 2011
http://vimeo.com/8217311
Mag+
Thursday, June 9, 2011
DesignPrinciples
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Thursday, June 9, 2011
TITLE TEXTFROM DESIGN DRIVERS TO CONCEPTS
User data &individual drivers
User 1
User 2
User 3
User 4
Design principles
D1
D2
D3
D4
D5
D6
D7
Clustering
Business & enviroment
Analysis &selection
Scenarios & Concepts
C1
C2
C3
Fulfilling
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Design for people, not the system.
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A Design Principle is a high-level concept that guides your desing process. It sets a direction and a goal to reach out to.
e.g. “Support one hand use”
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Design Drivers are more persona- based, and make your work tick by setting the tone of your daily decisions
e.g. “Simplicity”
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Title Text
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Draw a concept map of your persona’s main possible drivers
30MINUTES
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On a sheets of flipboard paper,sketch as many tentative principles as you can. Write them into a short and concise sentence.
45MINUTES
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Of previous list, pick your final design principles (apprx 3-7)
15MINUTES
[email protected] w/ title “SED Principles and Drivers” print out a copy for thursday, hang it on the wall.
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DESIGN PRINCIPLES
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CustomerJourneys
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Journeys consist of touchpoints, moments of interaction along the way
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TOUCHPOINTS
http://kipworks.com/upmc_holisticbook.pdf
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SELECT A PLAN CREATE AN ACCOUBT DOWNLOAD USE UPGRADE …
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PURCHASE UNBOX INSTALL SELECT A GAME PLAY UPGRADE GEAR
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Scenario is a series of touchpoints, a flow put into a context.
e.g. “Lisa applies for a new drivers licence.”
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Let’s practice;
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What are they key touchpoints for your personas along their journey?
45MINUTES
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http://www.servicedesigntools.org/tools/8
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Document your work: personas, design principles and touchpoints.
FRIHOMEWORK
[email protected] w/ title “GROUPNAME Persona ” print out a copy, hang it on the wall.
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Q&A!
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The End—see you tomorrow at 10 am
Thursday, June 9, 2011
