Post on 28-Jan-2015
description
— www.nordkapp.fi— @Nordkapp
Strategy & Experience Design
ITP 2011Aalto University School of Economics
Sami NiemeläCreative Director, Nordkapp
sami.niemela@gmail.com@samin
01Tuesday, June 7, 2011
ABOUT ME/
Hello!
Tuesday, June 7, 2011
— Introductions— About SED— What is Design?— Case Studies
TODAY
Tuesday, June 7, 2011
/ABOUT ME
1996 TAMK
1998-2002 BA (Interactive Design) at TTVO
1998 IOM
1999-2002 Poko Rekords
97… 98 99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10
2000-02 Alma Media
1997+ Freelance
2003 Luxus2004-05Nine Yards Design
2005-07 Nokia Design FI/UK
Nordkapp
’11 +
2004 - Lecturing Strategy and Experience Design at Aalto University Business School 2010
UX-LxLisbon
2011 Cognitive Cities Berlin
Current workPast work
StudiesTalks / Teaching
2011 PLAYFUL ’11 London
Tuesday, June 7, 2011
HELLO,WE ARE NORDKAPP.
Tuesday, June 7, 2011
Sensemaking
We make sense of your business challenges through design by finding the right questions.
Deliverables: Design thinking, system design, personas, strategic frameworks and business design.
OFFERING
Concept Design
We use human centric design to innovate meaningful and viable concepts that people will love to have and use.
Deliverables: Low-to-high fidelity concepts for products, services and platforms
Interface Design
We deliver visual design, interaction design and experience design for interfaces, services, interactive environments and physical objects.
Deliverables: Interfaces, graphics, prototypes and services for mobile, touch, web and urban informatics.
Tuesday, June 7, 2011
TITLE TEXTOUR TYPICAL DESIGN PROJECT
Tuesday, June 7, 2011
OUR DESIGN FRAMEWORK
I Analysis & Insight II Concept Design III Detailed Design IV Implementation
Tuesday, June 7, 2011
HELSINKI
http://www.ixda.org/
Tuesday, June 7, 2011
AboutSED
Tuesday, June 7, 2011
In three weeks, you will learn how to design real products and services for real people.
GOALS
Tuesday, June 7, 2011
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory.
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory. — Being here = passing the course
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9— break at 11
RULES + HYGIENE
Tuesday, June 7, 2011
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9— break at 11 — finish 12:30-ish.
RULES + HYGIENE
Tuesday, June 7, 2011
Monday
Introduction
• You are here
Tuesday
Who are our customers? — Design deliverables— Personas
Thursday
What are we doing?
— Design Principles— Design Drivers
Friday
What’s the story we’re telling?
— Customer journey— Touchpoints— Scenarios
SCHEDULE WK 1
Tuesday, June 7, 2011
SCHEDULE WK2
Monday
Graphic Design
— Typography— Visual Design 101
Tuesday
Interaction Design
— Information Architecture— UX Flows
Thursday
Design Review + workshop— per project group
Friday
Detailed Design
— content TBA— per project group
Tuesday, June 7, 2011
SCHEDULE WK3
Monday
Design Review
Tuesday
Studio work:Iteration & Improvement
Thursday
Studio work:Iteration & Improvement
Friday
Final Presentation on Design
Tuesday, June 7, 2011
The basics; human centric design, design research, making strategy tangible…
WEEK 1
Tuesday, June 7, 2011
Getting more concrete; design as a craft, fleshing out the details…
WEEK 2
Tuesday, June 7, 2011
90% hands-on, tackling design challenges and having daily design reviews.
WEEK 3
Tuesday, June 7, 2011
(Probably) not what you’ve used to.
Tuesday, June 7, 2011
Modern design as it should be done. Studio work, hands-on iteration, co-creation, reviews, assignments, and so forth.
Tuesday, June 7, 2011
HOW?
Tuesday, June 7, 2011
— Think out loud
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others— Don’t assume, prove
HOW?
Tuesday, June 7, 2011
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others— Don’t assume, prove— Have fun, enjoy what you do
HOW?
Tuesday, June 7, 2011
FURTHER READING
http://thisisservicedesignthinking.com
Preview @ issuu.com
Tuesday, June 7, 2011
How about you? What brought you here?
Tuesday, June 7, 2011
LECTURE
What is Design?
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
TITLE TEXTA TYPICAL DESIGN PROJECT
Tuesday, June 7, 2011
Cognitive Science
image credit http://www.flickr.com/photos/findingfaces/4956018364
Tuesday, June 7, 2011
Design Research
Tuesday, June 7, 2011
Apps,Products,Services,etc
shadow cities http://shadowcities.com
Tuesday, June 7, 2011
photo credit or URL here, strtch to leftcellphone coverage project Sha Hwang @ Stamen
Data
Tuesday, June 7, 2011
A Look Back
Tuesday, June 7, 2011
1995
Tuesday, June 7, 2011
1998
Tuesday, June 7, 2011
1999
screenshots http://www.flickr.com/photos/lanceosborne/
Tuesday, June 7, 2011
2000
screenshots http://www.flickr.com/photos/lanceosborne/
Tuesday, June 7, 2011
2000
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2002
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2004
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http://www.leoburnett.ca/FLASH/index.htm
Tuesday, June 7, 2011
2006
Tuesday, June 7, 2011
square http://squareup.com
Tuesday, June 7, 2011
Tuesday, June 7, 2011
2010
Tuesday, June 7, 2011
windows phone 7
Tuesday, June 7, 2011
responsive web design dConstruct 2020 / Clearleft UK
Tuesday, June 7, 2011
Tuesday, June 7, 2011
2010 End of Control
Tuesday, June 7, 2011
http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutions
Tuesday, June 7, 2011
http
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Tuesday, June 7, 2011
2011
Tuesday, June 7, 2011
Web = 99% typography
Tuesday, June 7, 2011
musiikkituottajat ry http://ifpi.fi
Tuesday, June 7, 2011
typekit http://www.typekit.com
Tuesday, June 7, 2011
Browseras Canvas
unfold http://www.unfold.no
Tuesday, June 7, 2011
nike better world http://www.nikebetteworld.com
http://www.nikebetteworld.com
Tuesday, June 7, 2011
“Post Digital __”
Tuesday, June 7, 2011
Tuesday, June 7, 2011
nappula Forum Virium / Helsingin Kaupunki
Tuesday, June 7, 2011
sitra / low2no project, jätkänsaari, helsinki http://www.low2no.org/
Tuesday, June 7, 2011
2012+
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Title Text
spotify radio Jordi Parra, http://zenona.com/
Tuesday, June 7, 2011
mutewatch http://mutewatch.com
Tuesday, June 7, 2011
http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
photo credit or URL here, strtch to left
Tuesday, June 7, 2011
Tuesday, June 7, 2011
w
ord
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WCAG-2 / section 508
compliance
colorscheme and contrast media use
graphic elements
placement
of elements
naming and
categorization
tone of voice
typography navigation
intuitiveness
structure
appropriate for
purpose
expected
information
no unexpected errors
conformity consistency
verifyability
satis
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ifferen
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un
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content / presentation
separation
na
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expected functionality
launch
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graphic design
interaction design information architecture
content a
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use
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phase
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VALUE
findability accessability desirability usability
cr
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s
Tuesday, June 7, 2011
“What about XYZ?”
Tuesday, June 7, 2011
User Experience
Tuesday, June 7, 2011
“UX is an acronym for "user experience." It's a term used to describe the overall experience and satisfaction a user has when using a product or system.…[…] …UX is the sum of a series of interactions. ”
http://www.fatdux.com/blog/2009/01/10/a-definition-of-user-experience/
— Eric Reiss / FatDUX
Tuesday, June 7, 2011
1. user interface design2. a step in the process3. about technology4. just about usability5. just about the user6. expensive7. easy8. the role of one person or department9. a single discipline10. a choice
UX IS NOT
http://mashable.com/2009/01/09/user-experience-design/?cp=2
Tuesday, June 7, 2011
ServiceDesign
Tuesday, June 7, 2011
“Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view”
—Birgit Mager, Köln University
Tuesday, June 7, 2011
http://kipworks.com/upmc_holisticbook.pdf
Tuesday, June 7, 2011
TOUCHPOINTS
http://kipworks.com/upmc_holisticbook.pdf
Tuesday, June 7, 2011
http://www.servicedesigntools.org/repository
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Interaction Design
Tuesday, June 7, 2011
“Interaction Design is the creation of a dialogue between a person and a product, service or system.”
—Jon Kolko in Thoughts on Interaction Design
Tuesday, June 7, 2011
—Bryan Zmijewski, ZURBhttp://www.zurb.com/article/135/is-will-and-should
Tuesday, June 7, 2011
—David Armano, Logic + Emotionhttp://darmano.typepad.com/logic_emotion/2006/04/interaction_des.html
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Design Thinking
Tuesday, June 7, 2011
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, IDEO
Tuesday, June 7, 2011
Tuesday, June 7, 2011
ideo Keep the Change, 2006
Tuesday, June 7, 2011
bruce nussbaum
“Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.”
http://www.fastcodesign.com/1663558/beyond-design-thinking
—Bruce Nussbaum @ fastcodesign
Tuesday, June 7, 2011
Information Architecture, Content Strategy, Design Fiction, Sketching Transmedia, Prototyping, etc etc ad nauseum
Tuesday, June 7, 2011
CaseStudies
Tuesday, June 7, 2011
Säästöpankki Oman talouden tuokio
CASE
Tuesday, June 7, 2011
“The bank wants to stand out as more human, and closer to our customers. We’ve identified an opportunity in our private customer products — please help us to synthesize this and make it happen.”
BRIEF
Tuesday, June 7, 2011
RESEARCH AND ANALYSIS
Tuesday, June 7, 2011
PERSONAS
Tuesday, June 7, 2011
CONCEPT
Tuesday, June 7, 2011
CONCEPT
Tuesday, June 7, 2011
Vuoden Huiput 2011 Hopeahuippu Palvelumuotoilussa
CONCEPT
Tuesday, June 7, 2011
— a clear increase in sales—Almost all the competitors have—copied the idea
— Silver in Best of year / Service Design!
RESULTS
Tuesday, June 7, 2011
SuomiTVTap the TV - TV concept for multitouch tablets
CASE
Tuesday, June 7, 2011
“What is the Future of TV, and how do is watching TV changing because of multitouch tablets?”
BRIEF
Tuesday, June 7, 2011
BENCHMARKING
Tuesday, June 7, 2011
CONTEXTUAL INQUIRY / INTERVIEWS
Tuesday, June 7, 2011
SYNTHESIS
Tuesday, June 7, 2011
CO-CREATION, PROTOTYPING
Tuesday, June 7, 2011
CONCEPT
Tuesday, June 7, 2011
UI SCENARIOS
Tuesday, June 7, 2011
INTERFACE VISUAL DESIGN
Tuesday, June 7, 2011
FINAL GRAPHICS
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Tuesday, June 7, 2011
Q&A time!
Tuesday, June 7, 2011
The End.See you tomorrow!
Tuesday, June 7, 2011