Iterate & Learn

http://www.brainupgrup.com/fortalece-el-pensamiento-creativo/

Raimon Ràfols

About meRaimon Ràfols

• Engineering Manager @ AXA Group Solutions• Board of advisors @ Neàpolis• AngelHack Batch 2015• BlackBerry Elite Member

@rrafolshttp://blog.rafols.org

https://www.chaimitzvah.org/facilitator

https://www.chaimitzvah.org/facilitator

Unicorn era

Així doncs, teniu una idea?

Quinproblemaintenteu

solucionar?

http://www.beyondthefear.com/solving-our-problems-the-easy-way/

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Exemple

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• Cada any, 15 milions de nens neixenprematurs o amb baix pes.

• Aproximadament la meitat neixen a l’ Índia

• 1 milió d’ells no arriben normalment nia les 24h de vida.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• La principal causa és l’hipotèrmia.

• Els nounats no tenen prou grassacorporal per regular la temperatura del seu cos.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• Podriem donar incubadores per a solucionar el problema?

• Cost incubadora: ?

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

$20.000

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Però en un hospital del Nepal algunes de les incubadores

estaven buides…

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• L’arrel del problema eren els nounats a les zones rurals.

• Poques mares podien viatjar, i les que podien no hi estaven el temps necessari.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Cal enfocar el problemad’una altre manera

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Sac de dormir amb bossade cera que es pot escalfar.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Escalfant-ho a 37 grausmantenia la temperatura

durant 4h

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Visitant una família a l’estat de Maharashtra

van veure com hofeien servir.

No ho escalfaven a 37, sinó a uns 30

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Tenen la creença que la medicina occidental és

massa forta, i redueixen les dosis o instruccions

https://twitter.com/dsmeu/status/791555535506059266

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Exemple

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Empresa fundada 2004 de missatgeria instantànea

amb ‘avatars’ 3D

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• Van decidir no crear una nova plataformade missatgeria ja que el mercat estavamolt saturat.

• L’usuari es creava un avatar 3D i el podia fer servir en els programes de missatgeriaque ja feia servir.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• Abans de publicar la primera versió van fer moltes hores extres perquè no arribaven a temps i no estaven contents amb el producte.

• De fet volien endarrerir el llançament…

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

De fet, van patir sense motiu…

Ningú va fer servir el producte.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Van portar potencials clients a l’oficina per entrevistes en persona per veure quin era el problema

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

El públic adolescent arribava a crear-se un avatar en 3D, el personalitazava i ho trobavendivertit.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Però no entenien perquèhavien de descarregar un programa adicional. Quan se’lsva convèncer que ho fessin ique convidessin als seusamics…

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

No volien convidar als seusamics sense veure si el producte era “cool”. Sinó elsseus amics pensarien que ésun pringat.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

CHAT NOW!

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Afegir els desconeguts de ‘chat now’ a la llista d’amics… A les plataformes de missatgeria queels adolescents ja feien servir.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

Afegir els desconeguts de ‘chat now’ a la llista d’amics… A les plataformes de missatgeria queels adolescents ja feien servir.

http://businessworld.in/article/Budding-Entrepreneurs-Pin-Hopes-On-Startup-India-Event/13-01-2016-90191/

• Al final, els usuaris que ho feien servir, volien un altre programa de missatgeriainstantània.

• La idea inicial era errònia.

https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898https://www.amazon.com/Creative-Confidence-Unleashing-Potential-Within/dp/038534936X/

Tornem a la vostre idea…

WHY?

User Research

Seguiu el camí…

A menys que volgueu canviar el món

“So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?”

https://www.act-on.com/blog/perform-onsite-audit-seo-part-3-take-action/

http://www.bedssi.com/blog/fail-fast-fail-early-fail-often/

•Battery has to be removed to change game•Horizontal screen•Expensive•Huge competitors (Game Boy Advance)•Side Speaker – caused ”side-talking

http://www.neogaf.com/forum/showthread.php?p=190648269

Recolliu opinions aviat!

Difícil?

Sigueu creatius!

Multiples interpretacions

http://www.projectcartoon.com/cartoon/2

Aprenentatge Continuat

Recolliu dades, apreneu, repetiu!

Consells i Batalletes

http://www.businessinsider.com/how-a-newspaper-lost-93-of-its-worth-in-four-years-2010-3

Questions?

@rrafolshttp://blog.rafols.org