1© Copyright 2012 EMC Corporation. All rights reserved.

TRANSFORMIT + BUSINESS+ YOURSELF

2© Copyright 2012 EMC Corporation. All rights reserved.

Two Fundamental Challenges

LowerOperational

Costs

IncreaseRevenue

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Cloud Transforms Business

CloudComputing

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0%10%20%30%40%50%60%70%80%90%

100%

x86 As A Percent Of Worldwide Server ShipmentsDominant Market Share For x86

Source: IDC, August 2012

Revenue Share

Unit Share

5© Copyright 2012 EMC Corporation. All rights reserved.

VM Deployment Now Dominant

Represents All CPUs (x86, RISC, CISC, EPIC) Source: IDC Server Virtualization MCS, January 2012

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Physical Hosts Virtualized Machines

The Tipping Point

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Mobile Market is HUGEMore than 1B smartphones in the world today, 10B by 2016

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Mobile Sales are Soaring

Cyber Monday mobile sales increased 259% in 1 year

24% of consumers used mobile device to access retailer’s site, up from 14.1% in 2011

Paypal saw 196% increase in mobile payments on Cyber Monday from 2011

8© Copyright 2012 EMC Corporation. All rights reserved.

Data Sources Are Expanding

Source: 2011 IDC Digital Universe Study

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Innovative Differentiate The Business

Reactive Respond To Business

Proactive Increase IT Agility1 2 3

Days/Months Minutes/ Seconds

Choice ComputingIT-Issued

MeteredFlat Tax

Helpdesk Self-Service

Silos Services

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Intelligence Will Be Split Across Cloud OS & Hardware PlatformsAutomation Control Plane Is The Cloud OS

StorageServer Network Security

ABSTRACTTHE CONTROL

Software DefinedServer

Software DefinedStorage

Software DefinedNetwork

Software DefinedSecurity

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Integration Is Essential

StorageServer Network Security

INTEGRATEWITH THE VIRTUAL PLATFORM

Software DefinedServer

Software DefinedStorage

Software DefinedNetwork

Software DefinedSecurity

12© Copyright 2012 EMC Corporation. All rights reserved.

100

80

60

40

20

EMC Ranked #1 In All Three Categories Of Storage

EMC Is The Most Integrated With VMware

Source: Wikibon Analysis & Survey 2012

Unified Block OnlyGeneral Storage

VN

X

VM

AX

VN

X

VN

X

VM

AX

Other Vendors

13© Copyright 2012 EMC Corporation. All rights reserved.

EMC Is #1 In VMware Environments

Source: Goldman Sachs IT Spending Survey, July 2012.

“Which Is Your Storage Vendor Of Choice In Virtualized Server

Environments?”

2%

15%

13%

12%

39%

12%

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Steps Of IT Transformation

Cloud InfrastructureBuild A Software-Defined Data Center

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?Private Cloud Public Cloud

Public Or Private, It’s A Software-Defined Data CenterWhat Is The Right Model For You ?

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EMC Trusted Service Providers

Private Cloud Public Cloud

100000’s 1000’s

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“Will You Pursue A Private Cloud Strategy By 2014?”

Private? Or Public? The Answer Is “Yes!”

78%Yes

5%No17%

Maybe

Source: Gartner, "Top Five Trends for Private Cloud Computing” February, 2012

77%Yes

23% No

Source: IDC Fall 2011 CloudTrack survey of 603 companiesof various sizes in North America, June 2011

Companies Using Public Cloud Services in 2011

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Agility Is The #1 Private Cloud Driver

59%Agility

9% Other21%

Cost

Source: Gartner, “Private Cloud Computing: Target Services That Need Agility,” February 28, 2012.

“The majority see agility and speed as the primary benefits of private cloud computing.”

GARTNER

11%Business

Alignment

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Hybrid Clouds Will Become Pervasive

PrivateCloud

PublicCloud

HybridCloud

Service Definition

Data

Trust

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VCE VBLOCKPartner VSPEX

Three Paths To Cloud Infrastructure

Best Of BreedInfrastructure Components

ProvenInfrastructure

Converged Infrastructure

EMC Products

Simpler, Faster, Lower TCO

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Simpler. Faster. Lower TCO.Accelerates The Journey.

VBLOCK

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Storage

Network

x86 Server

Hypervisor

Application

EMC VSPEX

EMC Proven InfrastructureFor Data Center

Accelerate Private CloudAdoption With Best Of Breed

SIMPLE. EFFICIENT. FLEXIBLE.

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RICH ECOSYSTEM OF PARTNERS

EMC VSPEX

Storage

Network

x86 Server

Hypervisor

Application

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Transforming The Operating Model

Cloud InfrastructureBuild A Software-Defined Data Center

Cloud Operating ModelRun IT-As-A-Service

GoldPlatinum

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ITaaS : A New Consumption Model

Public Cloud

SimpleLow Cost

FlexibleSelf-Service

Internal IT Requires• Customer-Focus• Financial Transparency• Choice Computing• Catalog of Services

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ITaaS: A New Delivery Model

Choice Computing

Service Pricing & Rate Sheets

Self-ServicePortals

BrokeredServices

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New Roles And Processes Are Required

New Processes

Tighter Business Alignment

Horizontal Planning & Design

IT Service Catalog

Horizontal Service Definitions

Self-Service Portals

New Roles And Skills

Cloud Architects, Cloud Admins

Product Management & Marketing

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Transforming Applications For The Cloud

Cloud InfrastructureBuild A Software-Defined Data Center

Cloud Operating ModelRun IT-As-A-Service

GoldPlatinum

Cloud ApplicationsBuild Mobile & Predictive Analytic Apps

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Automating Existing Processes With Packaged ApplicationsTraditional Apps Focused On Efficiency

30© Copyright 2012 EMC Corporation. All rights reserved.

PaaS

IaaS

New Apps Are Deployed In New Places

Packaged Applications

Custom Applications

VMware

Vir

tualiz

ed

SaaS

Mod

ern

ized Web Server App Server DB Server

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New Apps Are Built In New Ways

Deployed On Virtual &Cloud Infrastructure

Written With ModernProgramming Frameworks

Are Social & AccessedPrimarily By Mobile Devices

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Leading To Massive Data VolumesAnd Many New Business Models Are Based On Data!

290,000,000 Updates / Day

250,000,000 New Photos / Day

1,000,000,000 Queries / Day

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Access From Mobile Devices & “Things”… Leverage The Big DataNew Apps Differentiate The Business

34© Copyright 2012 EMC Corporation. All rights reserved.

Steps Of IT Transformation

Innovative Differentiate The Business

Reactive Respond To Business

Proactive Increase IT Agility1 2 3

Cloud InfrastructureBuild A Software-Defined Data Center

Cloud Operating ModelRun IT-As-A-Service

GoldPlatinum

Cloud ApplicationsBuild Mobile & Predictive Analytic Apps

35© Copyright 2012 EMC Corporation. All rights reserved.

2004-08 2009-10 2012+

IT PRODUCTIONInfrastructure Focus

BUSINESS PRODUCTIONApplication Focus

IT-AS-A-SERVICEBusiness Focus

Percentage of IT Spend On New Capabilities Vs. Lights-On

Approximate Time-To-Provision App. Environments

~1Day

7Days

40Days

60Days

80Days

90Days

42%

40%

20%21%

23%

25%

20%

30Days

EMC IT Transformation – Results

36© Copyright 2012 EMC Corporation. All rights reserved.

EMC IT Transformation – Results

2004-08 2009-10 2011+

IT PRODUCTIONInfrastructure Focus

BUSINESS PRODUCTIONApplications Focus

IT-AS-A-SERVICEBusiness Focus

% V

IRTU

ALIZ

ED

Server Virtualization

Mission Critical Applications Virtualization

Data Management

Secure Infrastructure

Social Presence

Standardize on Intel x86

$112M C A P E XSAVINGS

$66M O P E XSAVINGS

v90% OS IMAGESVIRTUALIZED

MISSION CRITICALAPPLICATIONSVIRTUALIZED95%

100M POUNDS OFCO2 REDUCED

Note: Based on EMC IT Internal Estimates

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What You Can Expect From EMC

Best Of Breed Product Family

Provide Choice & Flexibility

Organic And Acquired Innovation

Tight Knit Partner Ecosystem

Reputation For Quality And Service

And, Most Importantly, A Focus On You!

39© Copyright 2012 EMC Corporation. All rights reserved.

57MTRANSACTIONS

PER DAY

SINGLE GLOBALINSTANCE ORACLE E-BUSINESS SUITE

APPLICATION

TIERS

70+ 8.8 BILLIONR O W S O F D A T A

DATABASE12TBDATABASE

Virtualize Mission Critical Applications

Note: Based on EMC IT internal estimates

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Virtualize Mission Critical Applications

AFTER

VCE Vblock

Intel Nehalem

128 Cores

10% CPU Utilization

VMware/Linux

BEFORE

Sun Fire & DMX-3

UltraSPARC IV

224 Cores

80% CPU Utilization

Solaris 10

Note: Based on EMC IT internal estimates

60%PRODUCTIVITY GAINS

$7MILLION SAVED

10XPERFORMANCE

41© Copyright 2012 EMC Corporation. All rights reserved.

RELIABLE MESSAGING

MO

NIT

OR

ING

M

AN

AG

EM

EN

T TRANSFORMATION

PROPEL: Mission Critical ERP System

Clustered Databases

Application Integration Cloud (AIC)

Legacy Applications

DATA FABRIC

INTEGRATION

Fully Virtualized on a Vblock

50+ LEGACY SYSTEMS

WEB SERVICES

ADAPTERS

BATCH SO

A

GO

VER

NA

NC

E

SUPPLIER RELATIONSHIP MANAGEMENT

ERP CENTRAL COMPONENT

BUSINESS WAREHOUSE

BUSINESS PLANNING & CONSOLIDATION

FINANCIAL SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT

SAP Business Applications

ORACLE & MS SQL

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PROPEL App Transformation Benefits

Note: Based on EMC IT Internal Estimates

LEGACY APPS

RETIRED65

450POINT-TO-POINT

INTERFACESR E D U C E D T O

125AIC INTERFACES

SINGLE GLOBALI N S T A N

C E

300+GLOBAL

SITES

>50%PERFORMANCE

INCREASE

5XSCALABILITY

20XINTEGRATIONTHROUGHPUT