EMC’s IT TRANSFORMATION

1© Copyright 2013 EMC Corporation. All rights reserved.

EMC’s IT TRANSFORMATIONTechfire Conference, Dublin 2013


A CFO’s View Of IT

An expense Line To Be Minimized

Budgeting Based On Last Year’s Run Rate

Operated Like A Regulated Monopoly

Leads To Rationing And A Focus On Maintenance


The Business’ View of IT

Too Slow

Too Expensive

Too Restrictive

Too Prescriptive

To Be Avoided


INTERNAL USERS

IT ENVIRONMENT

BUSINESS APPLICATIONS

VIRTUALIZATION

EMC IT At A Glance2004

Finalist

2013

24,000

5 DATA CENTERS,

960 TB STORAGE

~400

2,000 Physical Servers

60,000

4 DATA CENTERS,

~13 PB STORAGE

~500

~10,000 OS IMAGES

93% VIRTUALIZED


Transforming IT

Days/Months Minutes/Seconds

Helpdesk Self Service

IT-Issued Choice Computing

IT Flat Tax Metered Chargeback

IT Silos IT Services

BEFORE AFTER


Our Cloud Infrastructure Journey

50%

15%

IT-As-A-ServiceVirtualize Mission

Critical ApplicationsIT-Owned Applications

% V

IR

TU

ALIZ

ED

93%75%

2004-08 2009-11 2012-13

35%

Infrastructure Focus Applications Focus Business Focus


Cloud Infrastructure Journey

50%

15%

Virtualize Mission Critical Applications

% V

IR

TU

ALIZ

ED

90%

70%

2004-08 2009-11 2012+

IT-Owned Applications

35%

Big Bets

Multi-tenancy

Networked Storage

Server Virtualization

x86 Chip set

Linux & Windows

De-duplicated Disk Backup


Business Case For Infrastructure Supporting New App Projects

Step 1: “Stop The Bleeding”

50%

15%

Business AgilityVirtualize Mission

Critical Applications

% V

IR

TU

ALIZ

ED

90%

70%

2004-08 2009-11 2012+

IT-Owned Applications

35%

• Created virtualized, tiered multi-tenant hosting platform – Vblock

• Instituted “virtual first” policy

• Created Solution Architecture governance “on-ramp” to the multi-tenant platform

• Guaranteed RPO, RTO, Performance and Availability service levels

• Provisioned free-of-charge (initially)


Business Case To Expedite Legacy Infrastructure Clean-up

Step 2: “Heal The Patient”

50%

15%

Business AgilityVirtualize Mission

Critical ApplicationsIT-Owned Applications

90%

2004-08 2009-11 2012+

35%

75%

% V

IR

TU

ALIZ

ED

• “Swept the Floor”, moving all apps to new hosting platform

• Leveraged disk based de-duplication for all backup

• Implemented centralized management and monitoring

• Began metering consumption by app environment and “showing back”


52MTRANSACTIONS

PER DAY

SINGLE GLOBAL

INSTANCE ORACLE 11i

E-BUSINESS

SUITEAPPLICATION

TIERS

70+8.8 BILLIONR O W S O F D A T A

10g R2ORACLEDATABASE

80KI O P S

Oracle 11i E-Business Suite Re-platform

Note: Based on EMC IT internal estimates

12TBDATABASE


Virtualize Mission Critical Applications

AFTER

VCE Vblock

Intel Nehalem

128 Cores

10% CPU Utilization

VMware/Linux

Symmetrix VMAX

BEFORE

Sun Fire E25K

UltraSPARC IV

224 Cores

80% CPU Utilization

Solaris 10

Symmetrix DMX-3



Built For The Future

OPENS C A L A B L E

COMPUTINGP L AT F O R M

PERFORMANCE10X

$7

60%

MILLION SAVED

PRODUCTIVITY GAINS



2004-08 2009-10 2011-2012+

Productivity Benefits Of Our Journey

O/S Images TB Storage

Infrastructure Labor Expense

• 12PB Storage Growth• 8000 O/S Image Growth• ~Flat Headcount Expense


IT-As-A-Service

OPT IMIZ ING IT

PRODUCTIONFO R B US I N ESS

CONSUMPTION

AGILITY


Transforming Into A Service Provider

A NEW IT

BUSINESS MODEL

Service Oriented

Market Driven

“P & L” Focused

Broker & Builder

ENABLING

TECHNOLOGY

Private, Hybrid, Public Cloud

End-To-End Automation

Financial Transparency

Self-Service Capabilities

DNA, SKILLS, ROLES

& ORGANIZATION

“Front Office” Capabilities

Service Accountabilities

Technology Breadth

Industrialized Operations


• Agents Of Change

• Bridge The Silos

• IT As A Broker

• Multi-Faceted

• New Job Families

• New Skills & Roles

Preparing Our People


EMC Proven Professional Certifications

CLOUD

ARCHITECT

DATA CENTER

ARCHITECT

DATA

SCIENCE

Enroll todayhttp://education.emc.com/cis


2004-08 2009-11 2012-13

Infrastructure Focus Application Focus Operations Focus

Percentage of IT Spend On New Capabilities versus Keeping the Lights On

Approximate Time To Provision Application Environments

42%

40%

20%21%

23%

25%

20%

~1Day

7Days

40Days

60Days

80Days

90Days

30Days

Cost & Agility Trends


EMC’s IT Transformation Summary

IT INVESTMENTSVS. LIGHTS ONFROM 23% TO

42%IN 4 YEARS

O V E RA L L I TCHARGEBACK

FROM 54% TO 89%

Note: Based on EMC IT Internal Estimates

O S I M A G E S

VIRTUALIZED

93% ~1D A Y T O

PROVISION

76%IN 4 YEARS

E N T E R P R I S EVS. FUNCTIONALP R O J E C T SFROM 40% TO


What’s Next?

Ubiquitous Automation

Exploit Big Data

Move Up The Stack

Transform Our Business

Engagement


EMC IT PROVEN

www.emc.com/emcitproven

• Customer Briefings

• CIO Roundtables

• White Papers

• Case Studies

• Presentations

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EMC’s IT TRANSFORMATION

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