IT ALL STARTED

WITH A MOUSE !

A CASE STUDY ON DISNEY

About Disney Consumer behavior

Marketing strategy

Research and Technology

Consumer Products

1

2Changes with Age

Family Learning Geographic location

Disney understood the changes that occur as we grow up

Target Market of Disney is vast..!

Buyers are likely to transfer loyalty to similar brands

All the shows in regional

languages

3Word of mouthCo-BrandingPeripheral routeEvents/Sponsorships

Advertisements

Word of mouth among primary reference groups

Co-Branding

Hannah Montana Co Branding with PSP

Peripheral route:Products are endorsed by a particular movie or show

•Disney organizes events in its resorts•Concerts by famous stars like Hannah Montana•Sponsors and organizes various events and campaigns in colleges.

Advertisements which show that Disney is right place for people of any age group.

Famous Disney endorsement

4

Disney uses new and emerging technologies to

connect with its customers.

5

Thank you!

This presentation is created by Sai Ganesh (from IIT Hyderabad) during marketing internship under Prof. Sameer Mathur , IIM Lucknow